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Commercial Strategies for Growth in Changing Economic Times

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Description

Featuring Speaker Ben Malakoff, Senior Director & Head of Sales, FiscalNote

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description:

The rapidly changing global landscape of trade, commerce and financial markets has caused customers and prospects to re-evaluate buying decisions and shift their focus away from evaluating new products and services. In light of the already significant impacts from COVID-19 and a volatile stock market, this session will explore what commercial strategies you can use during times of sucheconomic uncertainty. This includes low-investment, high-return actions for your new and existing products to keep customers engaged, support your sales efforts and weather this dynamic time.

Ben Malakoff

About Ben Malakoff

Senior Director & Head of Sales, FiscalNote

Ben Malakoff is pricing strategy practitioner serving organizations seeking rapid growth in Enterprise Software & Services. His work has generated hundreds of millions in value for businesses, their customers and investors.

Ben currently serves as Senior Director & Head of Sales Operations for FiscalNote, a rapidly growing Software-as-a-Service and Information Services provider serving public and government affairs professionals.

At MatrixCare, a leading healthcare Software-as-a-Service provider, Ben was the organization's pricing leader for five years, overseeing a period of rapid organic and inorganic growth. Previously, Ben led product management and marketing teams at Ceridian and CIGNA.

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