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The Art and Science of Strategy: Understanding the relationship between desig...

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Presenters: Marlisa Kopenski and Stefanie Norvaisas
Company: Design Concepts
Year: 2012

Design Concepts’ staff members Marlisa  Kopenski, director of business strategy and Stefanie Norvaisas, director of design strategy & research and principal, will explore the fields of design strategy and business strategy and discuss the benefit of both to the process of innovation. Through case studies Marlisa and Stefanie will share their point of view on the power of applying business strategy to the process of innovation to help mitigate risk and ensure success in product and service design.

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