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Mouse Trap Principle...Prescription for Market Success?

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Presenter: Charles J. Brez and Thomas Swiger
Company: INPRO Services, LLC

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?

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