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HP Strategic and Economic Value Analysis Drives Innovation

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Presenters: Rich Duncombe, David Matheson
Companies: Hewlett-Packard, SmartOrg
Year: 2011

Rich Duncombe, Innovation Catalyst, and his colleagues at Hewlett-Packard have developed a value driven process for evaluating innovative new products and businesses. He describes valuation by cross-functional teams of 30 new business opportunities, launching 15 new businesses of which 70% involved disruptive innovation.

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