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Designing Digital Customer Habits That Stoke Your Business

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Presenter: Adrian C. Ott
Company: Exponential Edge, Inc.
Year: 2012

Psychologists have found that people spend about half (45%) of their day in routine and habitual behavior. Consider how busy people habitually check Facebook and spend hours addicted to video games yet claim, “I have no time!”  We know that the brain is a powerful habit engine; digital methods embedded into products and services enables habit formation on steroids.  Attend this webcast and learn successful strategies and techniques that leaders in Silicon Valley tech companies and beyond have discovered that turn customer distraction into traction for their business.

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