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Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting

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Presenters: Dan Adams, Dave Loomis
Company: Advanced Industrial Marketing (AIM) Institute
Year: 2013

This webcast covers four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations.  With the Webcast you'll receive a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content. This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite.

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