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Presenter: Gerry Katz
Company: Applied Marketing Science
This highly informative and entertaining webinar, product development guru Gerry Katz will lay out three major trends in the field of VOC, whose advocates he dubs:
- “The Naysayers”
- “The Stretchers”
- “The Technovangelists”
He’ll then discuss some of the plusses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about one of today’s sacred cows: the role of Social
Media in VOC.