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The open innovation movement is in full swing, and companies everywhereare turning to external sources for new product ideas. But, with open innovation now the standard business model, how can your company truly gain a competitive advantage? More specifically, where can you look for new products that no one else has thought to look? Though it sometimes may seem like the well of new ideas has run dry, thereis a practical, cost-effective solution that remains relatively untapped across industries. This white paper will examine this key resource and how your company can employ it to find new products.