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Aligning Product Portfolios with Strategic Plans

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Author: Iain King
Issue: 2012 Visions Issue 2

It is generally recognized that one key to maximizing the return on investment (ROI) from product innovation is to ensure that portfolio decisions are driven by business and product strategy. However, many companies struggle to keep product portfolios aligned with their strategic plans. In some instances, that’s because the strategies are ambiguous or inconsistent. In others, the underlying reason is that strategic planning and portfolio management are treated as independent processes, and the two are never truly tied together.

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