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A Fresh Look at R&D Decisions: Learning from the Best

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Author: Jason Leboeuf, Marc Drucker
Issue: 2012 Visions Issue 2

As the R&D manager, how do you decide which projects should receive funding and resources for development, and how much information do you need to make a sound decision? There has been much written about R&D portfolio decision making. However, as a group of MBA students taking what we hoped was a fresh look at this challenge, we wanted to learn how the top innovators made project selections and understand how their best practices could be applied to any R&D portfolio decision.

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