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Visions 2016 - Issue 2

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Issue: Vol. 40 No. 2
Year: 2016

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

From harnessing the power of design thinking to finding ways to predict the future, these organizations have taken unique approaches to their product development strategies, and Visions provides access to their collective wisdom. Feature articles include:

  • The Power of Design Thinking: How Historical Design Movements Helped Share Organizations' Design Identities
  • Breaking the Mold: A Conversation with Dr. Gina O'Connor
  • The Back of the Envelope: The Science, Art and Magic of Idea Generation
  • Predicting Disruptive Activity

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