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How To Win With Services

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How to Win With Services

Featuring Speaker Patrick McGowan, Founder & Managing Principal, The Service Design Group

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description:

How To Win With Services! Let’s face it, services are different! While some aspects of service design and development have matured, firms struggle to produce winning services -- services that produce revenue and drive actual business outcomes. In “How to Win With Services,” The Service Design Group will show critical tools and demonstrate techniques necessary to cultivate a pipeline of service innovations; build, test and refine services; and launch and manage a portfolio of winning services.

Patrick McGowan

About Patrick McGowan

Mr. McGowan is a service design, management and innovation specialist. McGowan founded and runs The Service Design Group, which provides Service Innovation and Portfolio Management as a service to industry leading business-to-business enterprises. McGowan also teaches service innovation to MBA students.

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266

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