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Success with Market Driven Product Development

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Presenter: Collin Williams and Brad Griffis
Company: IBM

To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve. Gain a better understand on how adopting a market driven product development approach can help shorten time to market and improve alignment of product capabilities to user requirements. The recording will give you access to real-world product development best practices on your own schedule: watch it WHERE you want and WHEN you want.

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