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Learn Social Networking from IBM: How to Get the Biggest Payback

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Presenter: Ed Brill
Company: IBM
Year: 2013

Can social networking help you build better products or be a better product manager? According to IBM executive and author Ed Brill, the answer is yes. In this webcast, Brill discusses “Opting In,” lessons in merging product management and social networking from IBM’s use and leadership over the last decade. You will learn how, where, when, and why to participate in online communities, what the payback will be, and how to justify the effort internally.

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