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Hijacked Again! Three Trends in the Field of Voice of the Customer

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Presenter: Gerry Katz
Company: Applied Marketing Science
Year: 2013

This highly informative and entertaining webinar, product development guru Gerry Katz will lay out three major trends in the field of VOC, whose advocates he dubs:

  • “The Naysayers”
  • “The Stretchers”
  • “The Technovangelists”

He’ll then discuss some of the plusses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about one of today’s sacred cows: the role of Social Media in VOC.

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266
pdma@pdma.org

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