Online Store: Webcast Recordings
Main Storefront

Value Creation, Value Added, and Other Clichés

Item Options
Sign in for your pricing!
Price: $99.00
Quantity: *

This website is best optimized for Google Chrome and Mozilla Firefox, due to Internet Explorer security issues. If you are using Safari, please note that may need to alter Safari's Privacy Settings (on any computer or iOS device) to Always Allow Cookies.

Presenter: Gerry Katz
Company: Applied Marketing Science, Inc.
Year: 2014

During this webcast, Gerry Katz will explore new ways to think about “value” that, hopefully, will broaden individuals' approach to finding and creating it.

The terms “Value Creation”, “Value Added”, and “Customer Value” have been around for a long time as a general business goal and as a description of why customers choose certain products and services and are often willing to pay a premium for them.  Most people think of “value” as a financial term that is used primarily to drive pricing decisions.  But VOC advocates think that such a definition is putting the cart before the horse.  First we need to figure out what creates value in a given category.

In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.  Finally, he’ll offer a host of examples where the “value” was found in unexpected places.

Presentation Outline:

  1. The definition of “Value” and “Value Creation”
  2. The definition of Voice of the Customer and how to go about hearing / observing it
  3. The role of Voice of the Customer in creating value
  4. Examples of the many different ways in which value can be created, along with several real-world cases

Learning Objectives:

  1. To describe various ways of thinking about “value”.
  2. To discuss how Voice of the Customer is used in the creation of value.
  3. To offer examples of the many different ways in which value can be created.

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266

Sitemap | Email Deliverability

Privacy Policy

Copyright © 2020 PDMA. All rights reserved.

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.