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The Risks of Separating UI UX from Your Development Cycle

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Presenter: Ameen Mirdamadi
Company: Logi Analytics
Year: 2017

During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software development doesn’t typically include a place for UX methods unless it’s actively set up with UI and UX in mind.

But for customers to find your application useful in their day-to-day lives, application teams must plan from the start to present information in easily understandable and visually appealing ways. If the application gets cluttered with unnecessary information or is not designed intuitively, it becomes more trouble than it’s worth to customers—who may stop using the application altogether.

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