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The Adept Group - Roadmapping Whitepaper 2013

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Company: The Adept Group
Year: 2013

This whitepaper provides an in-depth exploration of product line strategy and roadmapping. The reader will understand the value of product line strategies,their relationship to product line roadmaps, and techniques for successful planning, execution and communication.

Topics covered include:

  • The Four Levers of Advantage
  • Components of Organizational Focus for Leveraging Strategic Advantage
  • • Executing Strategy
  • Deep Dive into Platforms: Types, Competencies, Insights
  • Choosing Outcomes
  • Types of Strategy: Corporate, Business and Product Line
  • The Strategy Gap
  • Strategizing the Advantage
  • Product Line Roadmaps
  • MATI and Roadmapping
  • Roadmaps and Product Line Strategies
  • Road Mapping as a Strategy
  • Communicating Roadmaps

Author: Paul O’Connor is an expert in the field of New Product Development and a past PDMA president. In 1984, Paul founded The Adept Group Limited, Inc. with a focus on product development productivity working with executives at a wide range of global companies across different industries. Widely published in peer-reviewed journals and business publications, Paul was among the original contributors to PDMA’s first Handbook of Product Development (1996) as well as other editions. He provided material for PDMA’s 2004 ToolBook, and is a past contributing editor to R&D Magazine, and his work has appeared in the highly respected Journal of Product Innovation Management. He teaches master courses and workshops, and is a frequent speaker at professional organization meetings and corporate seminars – addressing audiences on a breadth of topics ranging from Product Line Roadmapping to NPD portfolio analytics and optimization.

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