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Company: Harvard Business School
What do magic and LEGO® have to do with innovation? At HBS Executive Education’s Leading Product Innovation program, the answer is: “everything.”
The rationale behind the continuous changes to Harvard Business School Executive Education’s Leading Product Innovation program is simple: “How can we effectively teach innovation if our program is not innovative?” Faculty Chair Stefan Thomke explains: “When people come here, their expectations are already quite high. These are senior executives, many with decades of experience and proven track records of success, and they’re at Harvard Business School. So, of course, they expect the program and the faculty to be great. But our objective is to exceed those expectations, create a ‘wow’ factor, and provide an element of surprise.”
Since its inception in 1991, when it was known as Leading Product Development, this program has been focused on identifying the best practices in the field of innovation. While many of these originate in product-based industries, they’re equally applicableto service industries. Although executives from product companies still make up the largest proportion of the audience, the program always attracts participants from service companies—a trend that is expected to continue.