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Visions 2016 - Issue 1

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Issue: Vol. 40 No. 1
Year: 2016

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

From better branding to designing wirelessly connected devices and understanding why good products fail, this issue of Visions has crucial knowledge for every product development professional. Feature articles include:

  • When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
  • IoT for the Rest of Us: Effective Design Strategies for Wirelessly Connected Devices
  • Exploratory PD: An Adaptive Product Development Process for a Complex World
  • 'Breaking Failure' Using Analysis and Strategy
  • Why Good Products Fail 

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