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Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works

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Description

Presenter: Dan Adams
Company: Advanced Innovation & Marketing (AIM) Institute
Year: 2016

Surprising New Research on B2B-Optimized Voice of the Consumer: Evidence for What Really Works is led by Dan Adams, founder of The Advanced Innovation & Marketing (AIM) Institute

During this 60-minute webcast, you will explore the fundamentals of B2B divergent (qualitative) and convergent (quantitative) interviews. The outline for this webcast includes:

  • Why B2B product development should be different than B2C
  • Moving from Innovation Maturity Level 1 to 3 (overcoming major B2B innovation problems)
  • Exploring divergent and convergent B2B customer interviews
  • New research results on interview effectiveness (regarding improved customer insight and reaction)
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