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5 Ways to Econ-Innovate

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Author: Jacqueline Ottman
Issue: 2012 Visions Issue 3

It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing. To stay competitive, forward-thinking businesses need to stay ahead of the curve and practice “eco-innovation.”

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