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Visions - July 2011

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Description

Issue: Vol. 35 No. 2
Year: 2011

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:

  • The Impact of Emerging Economies
  • Commentary – The World is Round
  • Subsistence Marketplaces: From Impactful Research to Practical Innovation
  • Achieving Market Success with Porcelain
  • Rethinking the Product Development Funnel
  • Co-Creation: A Big Idea with Major Implications
  • Navigating the New Normal: How Companies Handle the Portfolio Management Question
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