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Visions - 2013 Issue 1

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Issue: Vol. 37 No. 1
Year: 2013

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:

  • DNA of Connected Innovators: Nurture Eight Characteristics to Spark Connected Innovation
  • 10 Rules of Thumb for I.N.N.O.V.A.T.I.O.N. in Your Company
  • A Framework for Understanding Emerging Consumer Needs
  • Navigating the Conjoint Analysis Minefield
  • Improving Product Development by Capturing Knowledge

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