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Visions 2014 - Issue 2

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Description

Issue: Vol. 38 No. 2
Year: 2014

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:

  • Are You Squeezing R&D Too Much?
  • Stop Throwing 'Good Money After Bad'
  • Novozymes, Starbucks Named 2014 OCI Winners
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