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Visions 2015 - Issue 2

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Description

Issue: Vol. 39 No. 2
Year: 2015

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

The feature content in this issue broaches the whole spectrum of product development. The articles include: 

  • Collective Disruption: A New Model for Transformative Innovation By Michael Docherty 
  • 'Value Creation,' 'Value Added' and Other Business Clichés: Does Voice of the Customer Have Anything to Do with This? 
  • Leverage Who Knows What in NPD Teams: How to Deploy Different Communication Techniques for Different New Product Development Tasks
  • Look to the Future for Today's New Ideas
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