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Visions 2015 - Issue 3

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Description

Issue: Vol. 39 No. 3
Year: 2015

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Content includes:

  • Meet Your 2015 Outstanding Corporate Innovator Award Winner: Becton Dickinson
  • How to Govern Open Innovation: The Evidence May Surprise You
  • To Grow, Start Doing Less: A Conversation with Dr. Mohan Sawhney
  • Beyond the Product: Keys to Successful Innovation in Commoditized Markets
  • What Product Developers Need to Know about Intellectual Property
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