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Visions 2016 - Issue 3

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Issue: Vol. 40 No. 3
Year: 2016

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

From an in-depth look at the 2016 Outstanding Corporate Innovator Award Winner: Xerox Services to PDMA Director Sharon Parsons being named a Bronze Winner at the 2016 Stevie Awards, we have a lot to celebrate as the year comes to a close. Content to look forward to includes:

  • Meet the 2016 Outstanding Corporate Innovator Winner: Xerox Services
  • Deliberate Differentiation: Celebrating the Coke Bottle at 100
  • Learning to Innovate
  • Up to 80% of Your Products are Losing Money
  • More than Just Heat Maps
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