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Lessons from Behavioral Science — A Great Product Isn't Enough

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Description
PDMA September 2018 Webcast

Join PDMA for a Dynamic and Informative Webcast!

Featuring Stephen Wendel, Head of Behavioral Science, Morningstar Inc.

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description

People don't always do what they say – or even what they sincerely want to do. That’s true in daily life, and it’s true in our products and with our users. Research in behavioral science can help us understand why good, well designed products sometimes succeed as we'd expect. Behavioral scientists study the many quirks of the mind that stop people from taking action with our products, and the creative techniques one can use to work around these obstacles.

In this webinar, you’ll gain

  1. A practical introduction to applied behavioral science, and how lessons from the research community are being brought to everyday product design.
  2. A framework to identify the behavioral obstacles that your users and potential users might face with your product
  3. A set of specific techniques you can use to help your users get the most from your products

We’ll also reserve time to address your questions: about user behavior, your products, and how lessons from behavioral science can help.

Stephen Wendel

About Stephen Wendel
Head of Behavioral Science, Morningstar Inc.

Dr. Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively.  He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.  Stephen has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities. He has two wonderful kids, who don’t care about behavioral science at all.

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