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B2B International - The Product Development Process

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Company: B2B International
Year: 2016

"The Importance of New". It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old. In a company that sells aggregates into the construction industry it would be unlikely that any of the products in the portfolio will be less than a few million years old.

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