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Visions - December 2010

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Description

Issue: Vol. 34 No. 4
Year: 2010

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:

  • Domino’s Pizza reinvents itself: The story-behind-the-story of the new product launch
  • “Innovation is in our genes:” How DSM transformed itself through innovation
  • Is your ideation process broken? 10 symptoms of problems, and how to fix them
  • Corporate R&D spending declined during 2009 downturn, according to Booz and Company 2010 Innovation 1000 study
  • Avoid costly 11th-hour project dilemmas by preparing for change
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