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Visions - October 2011

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Issue: Vol. 35 No. 3
Year: 2011

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:

  • COVER STORY: Innovation at LEGO: Rebuilding an Iconic Brand One Piece at a Time
  • Assessing the State of Innovation
  • Business Model Innovation is Fundamental to Success
  • Innovating by Design
  • An Easier Way to Develop Product Requirements
  • Nine Myths about the Voice of the Customer
  • Why Companies Aren’t Jumping on the ‘Agile’ Bandwagon
  • From the Hospital to the Home: Innovations in Developing Medical Devices for Residential Use
  • Product Development in Emerging Markets
  • The NPD Job Market: Improvement Despite Uncertainty
  • For OCI Award Winners, Innovation is in Their DNA
  • Goods and Services Innovation: Key Findings from PDMA’s Comparative Practices Assessment Survey

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