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Research Forum Speakers
#PDMA2020Virtual

PDMA Virtual Mini Conference and
JPIM Virtual Research Forum

September 17–19, 2020

—Speakers—

Henry Chesbrough

Henry Chesbrough

Berkeley Haas

Presenter, Open Innovation During and After the Pandemic

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Henry Chesbrough is best known as “the father of Open Innovation”. He teaches at the Haas School of Business at the University of California-Berkeley. He is also Maire Tecnimont Professor of Open Innovation at Luiss University in Rome.

He has written books such as Open Innovation (Harvard Business School Press, 2003), Open Business Models (Harvard Business School Press, 2006), Open Services Innovation (Jossey-Bass, 2011) and Open Innovation Results (Oxford, 2020).

He has been recognized as one of the leading business thinkers by Thinkers50. He received an Innovation Luminary award from the European Commission in 2014. He received the Industrial Research Institute Medal of Achievement in 2017, and has two honorary doctorates.



Rima Al Hassan

Rima Al Hassan

University of Jordan

Competitive Paper Presenter

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Rima Al Hasan is an assistant professor of Operations Management and Innovation at the School of Business – University of Jordan. She holds a PhD in business and management from Warwick business school (WBS) at the University of Warwick in the United Kingdom for her thesis on exploring the interplay between process improvement approaches and product innovation. Her research interests broadly focus on three main areas: Productivity and process improvement, innovation and product development, Operations excellence programs (e.g. lean, six sigma), and managing tensions and paradoxes in organizations.



Corinna Bertling

Corinna Bertling

LMU Munich

Competitive Paper Presenter

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Corinna Bertling is a Ph.D. Student, Research and Teaching Assistant at Prof. Dr. Martin Högl’s Institute for Leadership and Organization at the LMU Munich. She holds a Bachelor’s degree (B.A.) in “International Cultural and Business Studies” and a Master’s Degree (M.Sc.) in “Business Administration” from the University of Passau. Her research interests revolve around the “people” side of digital innovation and intra-organizational collaboration.



Victor Chernetsky

Victor Chernetsky

Michigan State University

Competitive Paper Session Chair

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Victor Chernetsky is a marketing doctoral candidate at the Eli Broad College of Business at Michigan State University. His research interests are centered on marketing strategy with emphasis on firm strategic orientations, marketing-sales interface, and marketing at the C-Suite. Prior to academia, Mr. Chernetsky had over 15 years of managerial experience; he held several senior marketing positions at the leading multinational companies such as Procter & Gamble, Wrigley Company, and Samsung Electronics.



Anna Cui

Anna Cui

University of Illinois at Chicago

Dissertation Proposal Competition Co-Chair

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Anna Shaojie Cui is an Associate Professor of Marketing at the University of Illinois at Chicago (UIC). Anna’s research interests are in the area of innovation and marketing strategy. She looks at: (1) How firms innovate and the role of marketing in firm innovation; (2) The evolution of business partnerships and its implications for firm performance. She is particularly interested in understanding how organizations learn over time to change their behaviors, better serve their customers, and ultimately enhance performance. Anna’s research has appeared in leading journals such as Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, International Journal of Research in Marketing, and Journal of Service Research.



Nadia Danienta

Nadia Danienta

University of Ilinois at Urbana-Champaign

Meet the Editor Shark Tank Participant

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Nadia Danienta is a doctoral candidate in marketing at the University of Illinois at Urbana-Champaign. Her research can be classified as consumer-relevant strategy. Nadia is interested in how artificial intelligence (AI) and technology can threaten the self and impact behavior. She also explores threats to the self in an increasingly globalized society in order to provide strategic implications for firms. Nadia’s research approach is multi-method using field experiments, lab experiments, and secondary data analyses to rigorously test postulated hypotheses. She has published in the Journal of Product Innovation Management and a book chapter on 3D printing. Prior to joining the doctoral program, Nadia received her B.S. in Biopsychology, Cognition, and Neuroscience and her M.S. in Psychology from the University of Michigan in Ann Arbor.



Tereza Dean

Tereza Dean

Ball State University

Competitive Paper Session Chair

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Tereza Dean is an Assistant Professor of Marketing at Ball State University. She holds a Ph.D. degree from Michigan State University. Tereza's research interests include product innovation, marketing strategy, and marketing channels and her work has been published in Journal of Marketing, Marketing Letters, Technovation and Journal of Marketing Education.



David Eckardt

David Eckardt

Otto-von-Guericke University

Competitive Paper Presenter

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David Eckardt is currently a PhD candidate and Research Affiliate at Otto-von-Guericke University’s Chair of Behavioral International Management in Magdeburg, Germany. David holds a Bachelor of Science and a Master of Science in Management and Technology from Technical University of Munich (TUM) in Germany. His main research interest is Corporate Venture Capital and what it can do for corporate innovation. David also studied abroad at Singapore Management University and Instituto Tecnológico de Buenos Aires. During his studies, he was supported by various scholarships – among which a study scholarship from the “Foundation of the German Economy”, the TUM talent pool “Finance and Accounting Selected Talents” as well as a scholarship from the Deloitte-Foundation. He does voluntary work for UNICEF and self-published a book in German about personal finance.



Gary Frankwick

Gary Frankwick

University of Texas at El Paso

Dissertation Proposal Competition, Co-Chair

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Gary L. Frankwick (Ph.D., Arizona State University) is Professor and Marcus Hunt Chair in the department of Marketing and Management, and currently serves as Director of International Engagement in the College of Business Administration at The University of Texas at El Paso. Dr. Frankwick’s research and teaching interests include marketing strategy, sales, business-to-business marketing, and new product development. His research is published in multiple journals, including the Journal of Marketing, Journal of Business Research, European Journal of Marketing, Journal of Product Innovation Management, Journal of Supply Chain Management, Sloan Management Review, Journal of Marketing Theory and Practice, and Journal of Personal Selling & Sales Management. He has also presented papers at the AMA, PDMA, AGBA, and AMS conferences among others. He has served as a session chair for the AMA, AMS, and PDMA conferences and was co-chair of the AMS-Mary Kay 2010 doctoral dissertation competition. He is a member of the Product Development and Management Association, Academy of Marketing Science, and the American Marketing Association.



Sourobh Ghosh

Sourobh Ghosh

Harvard Business School

Meet the Editor Shark Tank Participant

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Sourobh Ghosh is a doctoral candidate in the Technology and Operations Management (TOM) unit at Harvard Business School. He studies how firms manage experimental approaches to strategy, such as Agile and A/B testing. He examines this question across three chapters of his dissertation which study how 1) the cost of testing, 2) hierarchy, and 3) goal prioritization influence innovation and performance outcomes in experimentation. Empirically, he studies these questions by combining methodological approaches such as field experiments, large-sample econometrics, and qualitative methods. He holds a B.S. in Mechanical Engineering and a B.A. in Economics from the University at Buffalo, and an S.M. in Mechanical Engineering from MIT.



Anastasia Grass

Anastasia Grass

Ludwig-Maximilians-University (LMU) Munich

Competitive Paper Presenter

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Anastasia Grass is a PhD candidate and research and teaching assistant at the Institute for Leadership and Organization (ILO) at LMU Munich (Germany). In her research for her doctoral dissertation, she focuses on collaboration in agile teams, leading in agile organizational settings, and the people side of agile transformations. She has recently published in Journal of Product Innovation Management.



Kristina Kebure

Kristina Kebure

Kaunas University of Technology

Competitive Paper Presenter

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Kristina Kebure (born in Lithuania) is a 1st year Ph.D. student at Kaunas University of Technology. Her area of research interest includes open innovation, capability maturity model, and innovation management. She is a Senior Key Account Manager for the Baltics region in Fiskars Group and Vise President of the Lithuanian Handball Federation.



Ahmet H. Kirca

Ahmet H. Kirca

Michigan State University

Co-Chair, JPIM Research Forum

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Dr. Ahmet H. Kirca is an Associate Professor of International Business and Marketing at the Department of Marketing, Broad College of Business. He received his Ph.D. degree in International Business from the University of South Carolina, Columbia. Prior to joining MSU in 2006, he worked at George Washington University in Washington, DC. Professor Kirca serves as the Director of International Business Center and MSU-CIBER. Also, he is the Director of the Doctoral Program in the Department of Marketing. His research focuses on international business and marketing strategy with a special emphasis on firm internationalization, innovation, organizational culture and applied meta-analysis. He has published articles in major academic journals including the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Management, Journal of Retailing, International Journal of Research in Marketing and Journal of World Business, among others. Kirca teaches international business/marketing, marketing research and marketing strategy in undergraduate, MBA and Ph.D. level courses. He also offers workshops and seminars on applied meta-analytic techniques. Kirca had extensive industry experience in textile and tourism industries in Turkey before joining the academia. A native of Turkey, Kirca fluently speaks English, French, and Italian languages. He also has working knowledge of Spanish and Japanese.



Minu Kumar

Minu Kumar

San Francisco State University,

Moderator, Future of Design, Development, and Innovation (DDI) During Turbulent Times Panel

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Minu is a Professor of Marketing at San Francisco State University and serves as the Vice President of Academics for the Product Development Management Association (PDMA). Prior to his career in academia, he worked in the pharmaceutical industry in various roles for over eight years. His practitioner experience involves working for or working with companies such as Barilla, SAP, Schering Plough, Novo Nordisk, Ranbaxy Pharmaceuticals, Medtronic, Pfizer, Novartis, among others.

His main research and teaching interest is in product design, development, innovation and innovation management. A secondary stream of research is in marketing strategy relating to organizational information processing. Organizational learning, knowledge management, creativity and their possible innovation outcomes have been areas of inquiry. More specifically he studies knowledge management in the development of radically innovative pharmaceutical products. His work appears in journals such as Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Product Innovation Management, among others. He has received awards such as the Overall Best Paper Award at the 2010 Summer American Marketing Association Conference, SF State President's Research Award, and grants of over $5 Million.



Jung Kwon

Jung Kwon

University of Texas at Dallas

Meet the Editor Shark Tank Participant

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JUNG H. KWON is a Ph.D. candidate in Entrepreneurship and Strategic Management at the University of Texas at Dallas. Jung has endeavored to advance knowledge of (1) how firms strategically appropriate and create economic value from innovation investments and (2) how they internally reconfigure and externally mobilize resources to achieve competitive advantage. His dissertation, entitled “Strategic Management of Intellectual Property Rights and Technology Entrepreneurship,” is composed of three closely related essays on the topic of IP management strategies employed by entrepreneurial technology-based firms. Jung draws on theoretical perspectives from strategic management, entrepreneurship, and organizational economics and applies them to a representative sample of the publicly listed firms and their U.S. patents encompassing various organizational settings. Jung has lead-authored research papers that are currently either under review or in preparation for submission to top-tier academic journals.



Daniel Malmer

Daniel Malmer

Executive Director, Center for Study of Internet Extremeism

Panelist, Future of Design, Development, and Innovation (DDI) During Turbulent Times Panel

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Daniel Malmer has spent over 25 years as a Silicon Valley software developer and executive. He is currently a software consultant and Executive Director of the Center for the Study of Internet Extremism, a nonprofit that researches online propaganda, disinformation, and radicalization. Dan holds degrees in computer science from the University of Illinois at Urbana-Champaign and Stanford University.



Giacomo Marchesini

Giacomo Marchesini

IESE Business School

Meet the Editor Shark Tank Participant

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Giacomo Marchesini is a PhD candidate in the Strategy Department at IESE Business School.. His research interest lies in the connections among strategy, innovation and decision-making. He is interested in understanding how to make better decisions under uncertainty, how to reach innovation breakthroughs, and how behavioral aspects affect companies’ growth. Giacomo has worked at SDA Bocconi School of Management, supporting various multinational firms in innovation processes and organizational models’ assessment, competitive intelligence and innovative ideas development. Prior to his academic career, he worked as consultant in various areas of risk management, such as business process analysis, business plan sensitivity, post-merger integration, corporate governance and control system, corporate fraud investigation and prevention.



Charlie Noble

Charlie Noble

University of Tennessee at Knoxville

JPIM Co-Editor, Meet the Editors Shark Tank

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Charlie Noble is currently the Proffitt's Professor of Marketing at The University of Tennessee in Knoxville. Previously, he was on the faculties of Boston College and The University of Mississippi. His research interests focus generally on design and development processes, as applied to both products and services. He has published in many leading journals including the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and many others. He is currently in his second term on the editorial board of the Journal of the Academy of Marketing Science. Charles has consulted for many organizations, primarily in the airline, retailing, consumer goods, and commercial real estate sectors. He has won several awards for both research and teaching.



Kate Nicewicz

Kate Nicewicz

Tennessee Tech University

Meet the Editor Shark Tank Participant

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Ms. Kate Nicewicz is the acting Director of Graduate Programs for the College of Business at Tennessee Tech University. She has completed her qualifying exam and is in the dissertation stage of her doctoral program at Kennesaw State University. Her research focuses primarily on anthropomorphism and artificial intelligence technology, specifically virtual voice assistants. Additional research interests include consumer wellbeing, sustainability and responsible consumption, and the Dark Triad. Ms. Nicewicz has experience teaching at both the graduate and undergraduate levels and has taught courses in retail marketing, global marketing and research, principles of marketing, and business in healthcare. She has also led several study abroad experiences, including trips to Brazil, Belize, Australia, India, and South Africa. Over the course of her six-year tenure as Graduate Director, the TTU College of Business has grown from offering one graduate degree (the MBA) to offering five graduate programs (MBA, MAcc, and three graduate certificates). In her current role, Ms. Nicewicz is responsible for program development, admissions and advisement, curriculum planning, marketing and recruitment, budget oversight, and accreditation for the College's graduate program offerings. Outside of the office, Ms. Nicewicz enjoys marathon running and spending time with her horse and two dogs.



Shubhobrata Palit

Shubhobrata Palit

Georgia Institute of Technology

Meet the Editors Shark Tank Participant

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Shubhobrata Palit is a doctoral student in Operations Management at Georgia Institute of Technology, Scheller College of Business. He studies the drivers of innovation of firms in buyer-supplier networks. Specifically, he studies when knowledge from external sources in buyer-supplier networks can be beneficial to a firm from the perspective of innovation and how the mutual dependence of firms in supply chain relationships influence their respective innovation performance. He studies these questions using econometric techniques on a representative sample of publicly-listed firms, their corresponding suppliers, and their US patents. He holds a B.S. in Electronics and Tele-Communications Engineering from Indian Institute of Engineering Science and Technology, and an MBA from the Indian Institute of Management.



Felix Pinkow

Felix Pinkow

Technical University Berlin

Dissertation Proposal Competition Finalist

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Felix Pinkow is a research fellow and PhD candidate at the Chair of Technology and Innovation Management at TU Berlin. His research interests include creativity and innovation, individual creative behavior and the relationship between affect and individual creativity. The main research project of his dissertation utilizes innovative technologies in an experimental design setting addressing the relationship between moods and emotions as antecedents to individual creativity.



Lykke Ricard

Lykke Ricard

University of Southern Denmark

Competitive Paper Presenter

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Lykke Margot Ricard is Associate Professor of Innovation Management & Technology Development t the University of Southern Denmark (SDU) and Head of MSc Programme in Product Development and Innovation. She earned her PhD in Innovation and Technology Management from the Technical University of Denmark and holds a MSc from Copenhagen Business School. She publishes within the field of innovation management, public leadership and economic sociology in aligning societal challenges with public and private innovation efforts. Innovation systems and innovation in networks is a key feature of her expertise. She was awarded the Christopher Pollitt Award by Sage Publishing in 2019 for best published article of the year (2018) in International Review of Public Administration with her co-authors.



Aric Rindfleisch

Aric Rindfleisch

University of Illinois

Special Issue: Digital Manufacturing & Innovation Management

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Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois (the world’s first business school-based 3D Printing lab). Aric’s research, which currently focuses on 3D Printing, has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, among others. His research has won numerous awards and has been cited by the Chicago Tribune, New York Times, and Huffington Post. Aric is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and also teaches three popular Coursera classes (Marketing in a Digital World, Marketing in an Analog World & The 3D Printing Revolution), which have a combined total of over 400,000 learners around the world.



Ann-Carolin Ritter

Ann-Carolin Ritter

Technical University of Munich

Competitive Paper Presenter

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Ann-Carolin Ritter is a doctoral student and research associate at the Chair for Strategy and Organization at Technical University of Munich. Her research specializes in the area of innovation management with a particular interest on research at the interface of management and psychology.



Gaia Rubera

Gaia Rubera

Universita Bocconi

Co-Chair, JPIM Research Forum


Eunkwang Seo

Eunkwang Seo

University of Illinois at Urbana-Champaign

Dissertation Proposal Competition Finalist

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Eunkwang Seo is a Ph.D. candidate in Strategy and Entrepreneurship at Gies College of Business, University of Illinois at Urbana-Champaign. His research interests span the fields of innovation and strategic human capital. His dissertation examines how inventors’ collaboration within firms could hurt the firms’ ability to capture value from knowledge resources.



Rudy Sharan

Rudy Sharan

Johnson & Johnson

Panelist, Future of Design, Development, and Innovation (DDI) During Turbulent Times Panel 

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Rudraksh (Rudy) Sharan is a pharmaceutical/biotech executive, team builder with over 20 years of commercial strategy & execution leadership experience in the US & globally. He is currently the Commercial Leader for driving Franchise Medical Strategy, Life Cycle Management and Global Marketing for the cardiovascular franchise.

Rudy has been responsible for several US/global brands. He has led the strategic development and launch of a portfolio of products within thrombosis, dyslipidemia, heart failure, diabetes, reperfusion injury and hypertension. As a commercial leader his focus has been on building an insights-driven patient centric approach that enables translation of clinical insights into competitive marketing strategies and tactics to deliver short- & long-term objectives.

Prior to Johnson & Johnson, Rudy was Vice President, Critical Care Pathway at the Medicines Company in Parsippany, NJ. Prior to which he was Vice President/Business Team leader at Hoffmann La Roche based in Basel, Switzerland. Before Roche, he was a Global Brand Leader at Merck within the cardiovascular franchise in NJ.

Rudy holds a MBA in Pharmaceutical Marketing and a MS in Pharmaceutics, both from The University of Mississippi in Oxford, MS; a Post Graduate Diploma in Pharmaceutical Sales & Marketing Management from Jiwaji University, India as well as a BS in Pharmacy from Kerala University, India.



Rebecca Slotegraaf

Rebecca Slotegraaf

Indiana University

Journal of Marketing Area Editor, Meet the Editor Shark Tank

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Rebecca J. Slotegraaf is the Neal Gilliatt Chair in Marketing and Chairperson of the Doctoral Programs at the Kelley School of Business, Indiana University. Rebecca’s research focuses broadly on new product introduction and design, brand strength, and marketing assets and capabilities. Her work has appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, and other top marketing and management journals. Rebecca serves as an Area Editor for the Journal of Marketing and the Journal of Product Innovation Management and on the editorial review boards of JAMS, IJRM, and Journal of International Marketing. She also served as Associate Editor for the 3rd Edition of the PDMA New Product Management Handbook. She has received several awards, including the Jagdish N. Sheth Award for best paper published in JAMS, the IU Trustees Teaching Award, and a Kelley School of Business Innovative Teaching Award. She teaches new product development at the undergraduate, MBA, and PhD levels.



Michael Stanko

Michael Stanko

North Carolina State University

Special Issue: Digital Manufacturing & Innovation Management

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Michael A. Stanko is Associate Professor of Innovation and Marketing at the Poole College of Management at North Carolina State University. His research interests include new product development – specifically innovation outside traditional firm boundaries. Recent research has examined online innovation communities, 3D printing and crowdfunding. He has published in the Journal of Product Innovation Management, Research Policy, Harvard Business Review, MIT Sloan Management Review, Information Systems Research, R&D Management, Creativity and Innovation Management, the Journal of the Academy of Marketing Science and other outlets. Mike has also written a series of case studies and notes for marketing managers, available through Ivey Publishing.



Jelena Spanjol

Jelena Spanjol

Ludwig-Maximilians-Universität (LMU)

JPIM Co-Editor, Meet the Editors Shark Tank

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Jelena Spanjol, Ph.D., is Associate Professor of Marketing in the Liautaud Graduate School of Business at the University of Illinois at Chicago. She received her doctorate from the University of Illinois at Urbana-Champaign. Her researchninvestigates marketing and innovation strategy and decision making, as well as managerial and consumer goal-striving dynamics. Jelena’s research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Marketing Letters, Journal of Business Ethics, Health Psychology, and in various book chapters. She is an editorial board member at the Journal of Product Innovation Management and the Creativity and Innovation Management journal.



Gerry Tellis

Gerry Tellis

University of Southern California

Panelist, Future of Design, Development, and Innovation (DDI) During Turbulent Times Panel

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Gerard J. Tellis (Gerry Tellis), PhD Michigan, is the Neely Chaired Professor of American Enterprise, Director of the Center for Global Innovation, and Director of the Institute of Outlier Research in Business (iORB), at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 200 papers and 7 books on these topics. His publications have earned over 24,000 citations on Google Scholar and won over 25 awards, including the most prestigious awards in his field: the Frank M. Bass, William F. Odell (twice), Harold D. Maynard (twice), AMA-Richard D. Irwin and Converse Awards.

Dr. Tellis is a Visiting Professor at the Judge Business School, Cambridge University, UK; and a Distinguished Visiting Professor, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College, a Visiting Chair of Innovation and Strategy at Cambridge University, a Trustee of MSI. He is an Associate Editor of Journal of Product Innovation Management and was an Associate Editor for Marketing Science and Journal of Marketing Research. Previously he worked as a Sales Development Manager for Johnson & Johnson.



Janell Townsend

Janell Townsend

Oakland University

Competitive Paper Session Chair

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Janell D. Townsend is an Associate Professor of Marketing and International Business in the School of Business Administration at Oakland University. She earned her Ph.D. from Michigan State University in Marketing and International Business. Her work has appeared in journals such as the Journal of International Business Studies, Journal of Product Innovation Management, Journal of International Marketing, and International Marketing Review, and has been awarded several grants and awards from prestigious organizations such as the International Motor Vehicle Program, and the Academy of International Business.



Marc van Dyck

Marc van Dyck

RWTH Aachen University

Meet the Editor Shark Tank Participant

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Marc Van Dyck is a Research Associate at the Institute for Technology and Innovation Management at the RWTH Aachen University. He is doing his PhD in the field of platform-based business models in industrial contexts. Prior to that, he was a consultant at McKinsey&Company with a focus on digital transformations and digital business models. He completed his studies of business administration and political science in Germany and Spain.



Gurneeta Vasudeva Singh

Gurneeta Vasudeva Singh

University of Minnesota

Academy of Management Journal Area Editor, Meet the Editor Shark Tank

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Gurneeta Vasudeva Singh is a tenured associate professor at the Carlson School of Management, University of Minnesota, and previously worked at the Indian School of Business. She earned her PhD at the George Washington University’s School of Business. Her doctoral thesis on how national institutions shape firms' approaches to technological innovation and knowledge transfers won the best dissertation awards from the Academy of Management and the Academy of International Business. Gurneeta's research is primarily concerned with the question of how firms develop new technologies and innovate by acquiring and building on the knowledge that resides in their organizational and institutional ecosystem. Her research has been published in the Academy of Management Journal, Management Science, Organization Science, Strategy Science, Strategic Management Journal, and Research Policy. Gurneeta serves as an Associate Editor for the Academy of Management Journal, and as a Guest Editor for the Strategic Management Journal's Special Issue on Strategies for Platform Ecosystems. She is a recipient of the Carlson School Dean's annual award for research, and has received multiple research grants including one from the National Science Foundation for a visiting position at the International Institute of Applied Systems Analysis in Austria, and two Grant-in-Aid awards from the University of Minnesota. She has held visiting positions at the International Institute of Applied Systems Analysis, the Wharton School and the Ludwig Maximilians University. Prior to joining the academia Gurneeta worked as an energy policy analyst in Washington D.C., U.S.A. and New Delhi, India.



Andreas Wagner

Andreas Wagner

Otto von Guericke University

Competitive Paper Presenter

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Andreas Wagner is a research affiliate and doctoral candidate at the Otto von Guericke University Magdeburg. His research focuses on the strategic and innovation-related impact of carbon emissions on companies. Andreas graduated from the Ludwig Maximilian University of Munich in Economics, Management, and Political Sciences.



Carola Wandres

Carola Wandres

Vienna University of Economics and Business

Dissertation Proposal Competition Finalist

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Carola is a Research and Teaching Associate and a PhD student in Entrepreneurship and Innovation at the Institute for Strategy, Technology and Organization at WU Vienna, Austria. Before joining WU Vienna in 2017 she has been working as a strategy consultant for several years. She earned her Master degree in Management from University of Mannheim, Germany. Carola is especially interested in innovation and experimental research designs. Her research centers around novelty recognition, crowdsourcing, and idea selection. She teaches classes on Open Innovation, Design Thinking, and Entrepreneurship. In 2020, she received the Innovative Teaching Award from WU Vienna.



Yuyan Wei

Yuyan Wei

McMaster University

Competitive Paper Presenter 

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Yuyan Wei is a PhD Candidate in Marketing from DeGroote School of Business, McMaster University. Her research interests lie in green marketing, corporate green strategies, as well as corporate social responsibility. Prior to joining the PhD program, Yuyan has worked in IT and Tobacco industries with extensive experience in marketing and brand management.



Lisa Welzenbach

Lisa Welzenbach

Ludwig-Maximillians-University (LMU) Munich

Competitive Paper Presenter

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Lisa Welzenbach is a Doctoral student at the Institute for Innovation Management, Munich School of Management, Ludwig-Maximilians-University (LMU) in Munich, Germany. She has obtained her Master of Science in Corporate Management & Economics from Zeppelin University, Friedrichshafen, Germany, where she explored the consumer perceptions of family firms in her Master thesis. Her research interests span the innovation and marketing fields, where she focuses on customer co-creation, responsible innovation and responsible consumption.



Goksel Yalcinkaya

Goksel Yalcinkaya

University of New Hampshire

Co-Chair, JPIM Research Forum

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Goksel Yalcinkaya is a Professor of Marketing in the Paul College of Business and Economics at the University of New Hampshire. He earned his Ph.D. from Michigan State University. His research specializes in the areas of new product launch and global marketing strategy with a particular interest in the relative impact of exploitation and exploration capabilities on product innovation and market performance.



Haisu Zhang

Haisu Zhang

New Jersey Institute of Technology

Competitive Paper Presenter

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Haisu Zhang is Assistant Professor of Marketing and Entrepreneurship and Director of Ph.D. Program in Business Data Science at New Jersey Institute of Technology. His research interests include product innovation, marketing strategy, sharing economy, and 3D printing. His work has been published at Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, Technovation, and International Journal of Production Research.


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