This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Open Innovation Workshop

October 22 & 29, 2020 | 8:30 AM – 12:00 PM (Eastern Time)

Register Now

Rockdale Innovation defines Open Innovation as proactively engaging external subject matter experts in the definition of tough business challenges, identification of potential solutions, and implementation of the best solution approach. We have spent the past four years helping to introduce Open Innovation best practices to a cohort of 24 organizations in a collaborative program sponsored by the Scottish Government. This hands-on workshop will share some of the common barriers we encountered to the adoption of Open Innovation, and recommendations on how to overcome them. We will also provide practical tools and approaches for conducting an Open Innovation Challenge.

Learning Objectives

In this highly interactive, hands-on workshop, you will learn:

  • Six common approaches to implementing Open Innovation within a company’s existing innovation program, with case studies for each.
  • How to assess your organization’s readiness to implement and benefit from an Open Innovation program.
  • An end-to-end work process for conducting an Open Innovation challenge.
  • Best practices for effective problem definition prior to crafting a Technical Brief.
  • A systematic landscaping process to uncover readily available solutions and identify potential solution providers.
  • Five distinct approaches to conducting an Open Innovation challenge, and guidelines for selecting which to use on a given problem.

Key Takeaways

  • An Open Innovation Readiness assessment tool that has been used with leadership teams across a wide range of industries.
  • A proven Open Innovation Roadmap and Workbook that has been applied to dozens of Open Innovation Challenges.
  • Participants will receive an electronic copy of the assessment tool and workbook to apply back in their organization.

Who Should Attend

Innovation Managers responsible for deploying Open Innovation best practices into their organization.

NPDP Credits


Registration Rates

* Seats are limited. Registration with full payment is required to reserve your seat.



Register Now



Register Now

Workshop Schedule

* All times U.S. Eastern Time

Thursday, October 22, 2020

8:30–10:00 AM

Open Innovation Overview

  • Six Common Approaches to Open Innovation
  • Open Innovation Best Practices
  • OI Readiness Assessment Tool
  • Top Opportunities for Leveraging
  • Open Innovation in your Organization

10:00–10:15 AM


10:15 AM–12:00 PM

Open Innovation Roadmap

  • Stena Line Open Innovation roadmap and case study
  • Hands-on practice using the Stena
  • Line Open Innovation Challenge workbook
  • Preparing a Technical Brief (homework)

12:00 PM

Session 1 Close

Thursday, October 29, 2020

8:30–10:00 AM

Recap of Session 1

Landscaping Best Practices

  • The role of Landscaping in preparing for an Open Innovation Challenge
  • Landscaping for OI - Best Practices
  • Hands on Practice

10:00–10:15 AM


10:15 AM–12:00 PM

Conducting an Open Innovation Challenge

  • A DIY Approach to Open Innovation
  • Indentifying Your Solver Community
  • How to Ask for Help
  • Leveraging Open Innovation Service Providers

12:00 PM

Session 2 Close

Wayne Fisher

About the Facilitator

Wayne Fisher, PhD

Wayne Fisher, PhD, founded Rockdale Innovation after spending 27 years as an R&D manager at Procter & Gamble. While at P&G, Wayne created a series of popular innovation workshops for all phases of new product development. During his last six years at P&G, Wayne was a full-time innovation consultant and Creative Problem Solving facilitator at The GYM, an IDEO-inspired design studio that remains a key enabler of P&G’s innovation capability.

Wayne was an early pioneer in the use of Open Innovation at P&G, serving as the first Technology Entrepreneur for their Family Care business. He developed and championed the use of The GYM’s Effective Problem Definition process, which helps scientists and engineers describe their technical challenges in a way that makes it easy for internal and external experts to offer up novel solutions.

Cancellation Policy

To receive a registration refund, less a $75 processing fee, all cancellations must be received via this form by October 8, 2020 11:59 p.m. U.S. Eastern Time. No refunds will be granted thereafter. No-shows will not be refunded. Registrations can be transferred to another person within your organization with the same membership status by contacting

View PDMA Event Policies

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266

Sitemap | Email Deliverability

Privacy Policy

Copyright © 2020 PDMA. All rights reserved.