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PDMA Research Proposal Guidelines
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Research proposals for accessing PDMA members for study participation should be sent to the Vice President of Academic Affairs ( before March 1 or October 1 of every year. Members of the PDMA Academic Committee who are active in new product/innovation research will review the proposals. Only high potential, high quality research will be approved. The review process takes approximately a month upon receipt of a proposal that meets all guidelines noted below. Proposals that do not meet these guidelines will not be reviewed and returned to the researcher.

If the proposal is approved, solicitation of PDMA members for study participation will occur in the following manner. Members will be notified through newsletter of a study they can voluntarily participate in. The study will be briefly described and information given about how to participate. PDMA member lists will not be released to researchers. The PDMA will handle all communications with members. The arrangements will be made by the VP of Academic Affairs.

The proposal should be no more than 12 pages (double spaced), with the survey instrument attached (not counted toward the page limit). If the method is other than a survey, the instrument should be attached (e.g. interview protocol for depth interviews or instructions and stimuli for an experiment).

The proposal should specify the following:

  • What the research questions are
  • Why they are important to both academics and practitioners in innovation and NPD
  • Theory presentation and hypothesis development
  • Research method
  • Scale and survey or qualitative instrument development
  • Other data sources being used
  • Expected analysis techniques
  • Expected findings and implications
  • How PDMA participants benefit
  • Target journal(s)
  • Any other information deemed pertinent
  • Letter from the thesis advisor (if a dissertation) noting the thesis has already been formally defended\

If the proposal is approved, the researcher must provide a very brief (short paragraph) description of the study so that members can assess their interest in participation, along with an email address for queries.

If you have any questions about the status of your proposal, please contact

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