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PDMA Book Reviews: Author Search
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PDMA Book Reviews: Author Search

A

Afuah, Allan. Business Model Innovation: Concepts, Analysis, and Cases.
Reviewed by: Teresa Jurgen-Kowal NPDP

Amram, Martha. Value Sweep: Mapping Corporate Growth Opportunities.
Reviewed by: George Castellion

Ancona, Deborah, and Henrik Bresman. X-Teams: How To Build Teams That Lead, Innovate, and Succeed.
Reviewed by: George Castellion 

Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More
Reviewed by: Mark A Hart, NPDP 

Annacchino, Marc A. The Pursuit of New Product Development: The Business Development Process.
Reviewed by: Robert R. Harmon

Anthony, Scott D. The Silver Lining: An Innovation Playbook for Uncertain Times.
Reviewed by: Donovan R. Hardenbrook 

Augustine, Sanjiv. Managing Agile Projects.
Reviewed by: Greg Githens NPDP

Axelrod, Alan. Edison on Innovation: 102 Lessons in Creativity for Business and Beyond.
Reviewed by: Kelly. L. Frey 

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B

Badiru, Adedeji B. Triple C Model of Project Management: Communication, Cooperation, and Coordination.
Reviewed by: Gerald M. Mulenburg 

Barrett, Ann H. and Armand V. Cardello. Military Food Engineering and Ration Technology.
Reviewed by: Carla L. Kuesten.

Beers, Cees van, Alfred Kleinknecht, Ronald Ortt, and Robert Verburg (eds.). Determinants of Innovative Behaviour: A Firm's internal Practices and Its External Environment.
Reviewed by: S. S. Pal

Belliveau, Paul, Abbie Griffin, and Stephen M. Somermeyer, eds. The PDMA ToolBook 2 for New Product Development.
Reviewed by: Preston G. Smith 

Berger, Roland, Soumitra Dutta, Tobais Raffel, and Geoffrey Samuels. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit.
Reviewed by: George Castellion

Berman, Bruce. Making Innovation Pay: People Who Turn IP into Shareholder Value.
Reviewed by: Reardon Smith, NPDP

Bigelow, Susan J., Ayano Hirose, and Florian Kohlbacher. Managing Flow: A Process Theory of the Knowledge-Based Firm
Reviewed by: Mark A. Hart, NPDP

Boehm, Barry and Richard Turner. Balancing Agility and Discipline: A Guide for the Perplexed.
Reviewed by: Preston G. Smith 

Burnett, Bill and Dave Evans. Designing Your Life
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP, PMP®, PEM

Butman, Jon. Breaking Out: How to Influence in a World of Competing Ideas.
Reviewed by: Beth Dettmer, NPDP

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C

Cantwell, John and José Molero. Multinational Enterprises, Innovative Strategies and Systems of Innovation.
Reviewed by: Steven MacGregor

Carayannis, Elias G. and Piero Formica (eds.). Knowledge Matters: Technology, Innovation, and Entrepreneurship in Innovation Networks and Knowledge Clusters.
Reviewed by: Carla Kuesten

Carlson, Curtis R. and William W. Wilmot. Innovation: The Five Disciplines for Creating What Customers Want.
Reviewed by: George Kingston

Chakravorti, Bhaskar. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World.
Reviewed by: Mark A Hart

Chesbrough, Henry. Open Business Models: How to Thrive in the New Innovation Landscape.
Mark J. Deck, NPDP 

Chesbrough, Henry. Open Innovation: The New Imperative for Creating and Profiting from Technology.
Reviewed by: Preston G. Smith

Christensen, Clayton M. and Michael E. Raynor. The Innovator's Solution: Creating and Sustaining Successful Growth.
Reviewed by: Mark J. Deck, NPDP

Christensen, Clayton M., Scott D. Anthony, and Erik A. Roth. Seeing What's Next: Using the Theories of Innovationto Predict Industry Change.
Reviewed by: Preston G. Smith

Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

Cobb, Anthony T. Leading Project Teams: An Introduction to the Basics of Project Management and Project Team Leadership.
Reviewed by: George Kingston 

Coburn, Pip. The Change Function: Why Some Technologies Take Off while Others Crash and Burn.
Reviewed by: Laurence P. Feldman 

Cohn, Mike. Agile Estimating and Planning.
Reviewed by: Roman Pichler

Cooper, Robert G. Product Leadership: Pathways to Profitable Innovation.
Reviewed by: Laurence P. Feldman 

Cusumano, Michael A. The Business of Software.
Reviewed by: Ruediger Klein

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D

Dankbaar, Ben. Innovation Management in the Knowledge Economy.
Reviewed by: Laurence P. Feldman

Danziger, Pamela N. Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Reviewed by: Steve Guerin 

Davenport, Thomas H. and Laurence Prusak with H. James Wilson. What's the Big Idea? Creating and Capitalizing on the Best Management Thinking.
Reviewed by: Randall L. Englund NPDP, CBM

Dawar, Niraj. Tilt: Shifting Your Strategy from Products to Customers.
Reviewed by: Lisa Welton, NPDP 

DeCarlo, Doug. eXtreme Project Management: Using Leadership, Principles, and Tools to Deliver Value in the Face of Reality.
Reviewed by: Gerald Mulenburg

Derby, Esther and Diana Larsen. Agile Retrospectives.
Reviewed by: Roman Pichler 

Dodgson, Mark, David Gann and Amon Salter. Think, Play, Do: Technology, Innovation, and Organization.
Reviewed by: Laurence P. Feldman 

Drew, John, Blair McCallum, and Stefan Roggenhofer. Journey to Lean: Making Operational Change Stick.
Reviewed by: Donald Reinertsen

Duhigg, Charles. Smarter, Faster, Better.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

Durbin, Pat and Terry Doerscher. Taming Change with Portfolio Management: Unify Your Organization, Sharpen Your Strategy, and Create Measurable Value.
Reviewed by: Teresa Jurgens-Kowal

Dyer, Jeff, Hal Gregersen, and Clayton Christensen. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators.
Reviewed by: Erik A.J. Johnson

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E

Edsel, Alexander D. Breaking Failure.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

El-Haik, Basem and David M. Roy. Service Design for Six Sigma: A Roadmap for Excellence.
Reviewed by: Mark Hart

Englund, Randall and Alfonso Bucero. Project Sponsorship: Achieving Management Commitment for Project Success.
Reviewed by: Gerald Mulenburg

Englund, Randall L., Robert J. Graham, and Paul C. Dinsmore. Creating the Project Office: A Manager's Guide to Leading Organizational Change.
Reviewed by: Gerald M. Mulenburg

Evans, David S., Andrei Hagiu, and Richard Schmalensee. Catalyst Code: The Strategies behind the World's Most Dynamic Companies by David S. Evans and Richard Schmalensee and Invisible Engines: How Software Platforms Drive Innovation and Transform Industries 
Reviewed by: George Castellion

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F

Feser, Claudio. Serial Innovators: Firms that Change the World.
Reviewed by: S.S. Pal 

Fey, Victor R. and Eugene I. Rivin. Innovation on Demand: New Product Development Using TRIZ.
Reviewed by: Mark A. Hart NPDP 

Fiore, Clifford. Accelerated Product Development: Combining Lean and Six Sigma for Peak Performance.
Reviewed by: Ruediger Klein NPDP

Fowler, Gregory L. International Product Liability Law, a Worldwide Desk Reference.
Reviewed by: Bradford P. Anderson

Frank, Steven J. Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP.
Reviewed by: Reardon Smith NPDP, CMC 

Frigon, Normand L. and Harry K. Jackson. Enterprise Excellence: A Practical Guide to World-Class Competition.
Reviewed by: S.S. Pal

Fuller, Gordon W. New Food Product Development: From Concept to Marketplace, 2nd Ed.
Reviewed by: Carla L. Kuesten 

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G

Gains, Neil. Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
 Reviewed by: Teresa Jurgens-Kowal, Ph.D., NPDP

Galavan, Robert, John Murray, and Costas Markides (eds.) Strategy, Innovation, and Change: Challenges for Management.
Reviewed by: George Castellion

Ganea, Peter and Thomas Pattloch, ed. ChrisTopher Heath. Intellectual Property Law in China.
Reviewed by: Bradford P. Anderson

Gassman, Oliver, Gerrit Reepmeyer, and Maximilian Von Zedtwitz. Heidelberg. Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry.
Reviewed by: Robert R. Rothberg

Geracie, Greg. Take Charge Product Management: Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager.
Reviewed by: Teresa Jurgens-Kowal 

Gilmore, James H. and B. Joseph Pine II. Authenticity: What Consumers Really Want.
Reviewed by: Reardon Smith CMC

Gloor, Peter A. Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks.
Reviewed by: Mark A. Hart NPDP 

Goldenberg, Jacob, Amnon Levav, David Mazursky, and Sorin Solomon. Cracking the Ad Code.
Reviewed by: Erik A.J. Johnson

Gothelf, Jeff and Josh Seiden. Sense & Respond.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP, PMP®, PEM

Govindarajan, Vijay and Chris Trimble. Ten Rules for Strategic Innovators: From Idea to Execution.
Reviewed by: Dorian Simpson

Graham, Robert J. and Randall L. Englund. Creating an Environment for Successful Projects.
Reviewd By: James W. Sloane PMP, CM

Gratton, Lynda. Hot Spots: Why Some Teams, Workplaces and Organizations Buzz with Energy—and Others Don't.
Reviewed by: George Castellion 

Greenwald, Michelle. Catalyzing Innovation.
Reviewed by: Michelle Greenwald

Greiman, Virginia A. Mega Project Management.
Reviewed by: Gerald Mulenburg

Grieves, Michael. Product Lifecycle Management: Driving the Next Generation of Lean Thinking.
Reviewed by: Greg Githens 

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H

Haines, Steven. The Product Manager's Desk Reference. 
Reviewed by: George Castellion 

Hallows, Jolyon E. The Project Management Office Toolkit: A Step-by-Step Guide to Setting Up A Project Management Office.
Reviewed by: Gerald M. Mulenburg, Beebe Nelson Ed.D.,Kenneth B. Kahn Ph.D., NPDP

Halverson, Heidi Grant. No One Understands You and What to Do About It.
Reviewed by: Charles Hammer

Handscombe, Robert D. and Eann A. Patterson. The Entropy Vector: Connecting Science and Business.
Reviewed by: Preston G. Smith CMC

Haour, Georges. Resolving the Innovation Paradox: Enhancing Growth in Technology Companies.
Reviewed by: Mehmet Berk Talay

Hargadon, Andrew. How Breakthroughs Happen: The Surprising Truth about How Companies Innovate.
Reviewed by: Gregory D. Githens

Harnish, Verne. Scaling Up: How a Few Companies Make It... and Why the Rest Don't.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

Hauptly, Denis J. Something Really New: Three Simple Steps to Creating Truly Innovative Products.
Reviewed by: Mark A. Hart NPDP 

Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die.
Reviewed by: George Castellion 

Highsmith, Jim. Agile Project Management: Creating Innovative Products.
Reviewed by: Roman Pichler and Stefan Schulze

Hill, Kenton R. Smart Isn't Enough: Lessons from a Work Performance Coach.
Reviewed by: Preston G. Smith 

Hill, Linda, Greg Brandeau, Emily Truelove, and Kent Linebeck. Collective Genius: The Art and Practice of Leading Innovation.
Reviewed by: Joshua Cohen

Hippel, Eric von. Democratizing Innovation.
Reviewed by: George Castellion 

Hohmann, Luke. Beyond Software Architecture: Creating and Sustaining Winning Solutions.
Reviewed by: Preston G. Smith, CMC

Hohmann, Luke. Innovation Games: Creating Breakthrough Products through Collaborative Play.
Reviewed by: Christina Hepner Brodie NPDP

Holweg, Matthias and Frits K. Pil. The Second Century: Reconnecting Customer and Value Chain through Build-to-Order: Moving beyond Mass and Lean Production in the Auto Industry.
Reviewed by: Mark A. Hart

Huber, Joseph. New Technologies and Environmental Innovation.
Reviewed by: Jacquelyn A. Ottman

Hulten, Bertil, Niklas Broweus, and Marcus Van Dijk. Sensory Marketing.
Reviewed by: Carla Kuesten

Hutson, Harry and Barbara Perry. Putting Hope to Work: Five Principles to Activate Your Organization's Most Powerful Resource.
Reviewed by: Beebe Nelson NPDP

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I

Ivanaj, Silvester and Claire Bozon. Managing Virtual Teams.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

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J

Joachimsthaler, Erich. Hidden in Plain Sight.
Reviewed by:  Reardon Smith CMC

Johansen, Bob. Get There Early: Sensing the Future to Compete in the Present.
Reviewed by: Steven P. MacGregor 

Johnson, Whitney. Disrupt Yourself: Putting the Power of Disruptive Innovation to Work.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

Johnston, Jr., Robert E. and j Douglas Bate. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities.
Reviewed by: Steven P. MacGregor 

Jones, Tim.  Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability.
Reviewed by: Michael A. Stanko

Jugulum, Rajesh and Philip Samuel. Design for Lean Six Sigma: A Holistic Approach to Design and Innovation.
Reviewed by: Carla Kuesten

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K

Kahn, Kenneth B. New Product Forecasting: An Applied Approach.
Reviewed by: Dorian Simpson 

Kahn, Kenneth B., George Castellion, and Abbie Griffin. The PDMA Handbook of New Product Development, 3rd Edition.
Reviewed by: Preston G. Smith CMC 

Kamin, Maxine. Soft Skills Revolution: A Guide for Connecting With Compassion forTrainers,Teams, and Leaders.
Reviewed by: Jerry Mulenburg, PMP

Kao, John. Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do To Get It Back.
Reviewed by: Teresa Jurgens-Kowal 

Kaplan, Robert S. and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes.
Reviewed by: Ralph Wood

Katsaros, John and Peter Christy. Getting It Right the First Time: How Innovative Companies Anticipate Demand.
Reviewed by: Preston G. Smith CMC

Kemper, Steve. Code Name Ginger: The Story behind Segway and Dean Kamen's Quest to Invent a New World.
Reviewed by: Jeffrey S. Pinegar and Gregory Cohen Franklin and Marshall College

Kendrick, Tom. Results without Authority: Controlling a Project When the Team Doesn't Report to You.
Reviewed by: Ruediger Klein, NPDP, PMP 

Kennedy, Michael N. Product Development for the Lean Enterprise: Why Toyota's System Is Four Ties More Productive and How You Can Implement It.
Reviewed by: Preston G. Smith CMC and Ruediger Klein, NPDP

Kennedy, Michael, Kent Harmon, and Ed Minnock. Ready, Set, Dominate: Implement Toyota's Set-Based Learning for Developing Products and Nobody Can Catch You!
Reviewed by: Donovan R. Hardenbrook

Kiechel, Walter. The Lords of Strategy: The Secret Intellectual History of the New Corporate World.
Reviewed by: Erik A.J. Johnson 

Kim, W. Chan and Renée Mauborgne. Blue Ocean Shift: Beyond Competing (Proven Steps to Inspire Confidence and Seize New Growth).
Reviewed by: Mag. (FH) Dipl.-Ing. Klaus Hitzenberger, NPDP, Innovationsoptimierer e.U.

Kothari, Dhanu. Rainbows & Ratholes: Best Practices for Managing Successful Projects.
Reviewed by: Gerald Mulenburg 

Kotler, Philip and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas.
Reviewed by: Jeffrey S. Pinegar, NPDP and Emory Grace Lee

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L

Lafley, A.G., Roger L. Martin. Playing to Win: How Strategy Really Works.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP

Laudicina, Paul A. World Out of Balance: Navigating Global Risks to Seize Competitive Advantage.
Reviewed by: Preston G. Smith 

Lehrer, Jonah. How We Decide.
Reviewed by: Preston G. Smith

Lindsay, Jeff, Cheryl Perkins, and Mukund Karanjikar. Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success.
Reviewed by: Teresa Jurgens-Kowal

Loch, ChrisToph H., Arnoud DeMeyer, and Michael T. Pich. Managing the Unknown: A New Approach to Managing High Uncertainty and Risk in Projects.
Reviewed by: Preston G. Smith

Lord, Michael, Donald DeBethizy, and Jeffrey Wager. Innovation that Fits.
Reviewed by: George Kingston

Lynn, Gary S., and Richard R. Reilly. Blockbusters: The Five Keys to Developing Great New Products.
Reviewed by: Bill Ausura 

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M

Malone, Thomas W., Kevin Crowston, and George A. Herman. Organizing Business Knowledge: The MIT Process Handbook.
Reviewed by: Steve Guerin

Mann, Leon. Leadership, Management, and Innovation in R&D Project Teams.
Reviewed by: Palie Smart

Markides, Constantinos C. and Paul A. Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets.
Reviewed by: Preston G. Smith CMC, George Castellion

Martin, Roger. The Design of Business: Why Design Thinking Is the Next Competitive Advantage. 
Reviewed by: George Castellion

May, Matthew E. The Elegant Solution: Toyota's Formula for Mastering Innovation.
Reviewed by: Katherine Radeka 

McGrath, Michael E. Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times.
Reviewed by: Paul A. Szulewski PMP

McGuire, Russell. The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution.
Reviewed by: Joel West 

McQuarrie, Edward F. Customer Visits: Building a Better Market Focus, 3rd Edition.
Reviewed by: Carla Kuesten 

Meyer, Marc H. The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications.
Reviewed by: S.S. Pal 

Midgley, David. The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market.
Reviewed by: George Castellion 

Mintzberg, Henry. Managing.
Reviewed by: Gerald Mulenburg 

Miosevic, Dragan Z. Project Management ToolBox: Tools and Techniques for the Practicing Project Manager.
Reviewed by: Paul Shaltry, PMP

Moggridge, Bill. Designing Interactions.
Reviewed by: Mark A. Hart NPDP 

Moore, Geoffrey A. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution.
Reviewed by: Mark J. Deck NPDP

Moran, Mike. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.
Reviewed by: George Castellion 

Morgan, James M. and Jeffrey K. Liker. The Toyota Product Development System: Integrating People, Process and Technology.
Reviewed by: Katherine Radeka

Morgan, Nick, Mary Grace Duffy (Mentor), Leading Temas by Anne Donnellon (Mentor) and Running Meetings. Managing Projects.
Reviewed by: Gerald Mulenburg 

Moskowitz, Howard R. and Alex Gofman. Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them.
Reviewed by: Carla L. Kuesten

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N

Nambisan, Satish and Mohanbir Sawney. The Global Brain.
Reviewed by: Laurence P. Feldman

Nanda, Vivek. Quality Management System Handbook for Product Development Companies.
Reviewed by: George Kingston 

Nemiro, Jill, Michael Beyerlein, Lori Bradley, and Susan Beyerlein (eds.). The Handbook of High-Performance Virtual Teams: A Toolkit for Collaborating across Boundaries.
Reviewed by: Carla Kuesten

Newport, Cal. Deep Work: Rules for Focused Success in a Distracted World.
Reviewed by: Teresa Jurgens-Kowal, PhD, NPDP, PMP®, PEM

Noble, Charles, Serdar S. Durmusoglu, and Abbie Griffin. Open Innovation: New Product Development Essentials from the PDMA.
Reviewed by: Noble, Charles, Serdar S. Durmusoglu, and Abbie Griffin

Norman, Eric S., Shelly A. Brotherton, and Robert T. Fried. Work Breakdown Structures: The Foundation for Project Management Excellence.
Reviewed by: Gerald Mulenburg PMP

Nunes, Paul and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer.
Reviewed by: Joseph C. Miller

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O

Ogle, Richard. Smart World: Breakthrough Creativity and the New Science of Ideas.
Reviewed by: Ruediger Klein, NPDP

Osono, Emi, Norihiko Shimizu, and Hirotaka Takeuchi. Extreme Toyota: Radical Contradictions that Drive Success at the World's Best Manufacturer.
Reviewed by: Katherine Radeka

Osterwal, Dantar P. The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development.
Reviewed by: Katherine Radeka

Osterwalder, Alexander and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Reviewed by: Erik A.J. Johnson

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P

Paley, Steven J. The Art of Invention: The Creative Process of Discovery and Design.
Reviewed by: Gerald Mulenburg 

Pandey, Mohan. How Boeing Defied the Airbus Challenge: An Insider’s Account
Reviewed by: Henry Pak, MS, MEM, NPDP, PMP

Patterson, Marvin L. Build an Industry Hot Rod: The Nuts and Bolts of Leaving Competitors in the Dust.
Reviewed by: Ruediger Klein NPDP, PMP

Pfeffer, Jeffrey and Robert I.Sutton. Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management.
Reviewed by: George Castellion

Phelps, Marshall and David Kline. Burning the Ships: Intellectual Property and the Transformation of Microsoft.
Reviewed by: Teresa Jurgens-Kowal

Pichler, Roman. Agile Product Management with Scrum: Creating Products that Customers Love.
Reviewed by: Mark A. Hart 

Prahalad, C. K. and M. S. Krishnan. The New Age of Innovation: Driving Cocreated Value through Global Networks.
Reviewed by: Paulo Figueiredo D.B.A., M.Sc.

Prahalad, C.K. and Venkat Ramaswamy. The Future of Competition: Co-Creating Unique Value wth Customers.
Reviewed by: George Kingston 

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Q

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R

Rabe, Cynthia Barton. The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing about It.
Reviewed by: S.S. Pal 

Rad, Parviz F. and Ginger Levin. Achieving Project Management Success Using Virtual Teams.
Reviewed by: Steven P. MacGregor

Rainey, David L. Product Innovation: Leading Change through Integrated Product Development.
Reviewed by: John C. Crawford 

Ramaswamy, Venkat, and Francis Gouillart. The Power of Co-Creation.
Reviewed by: Teresa Jurgens-Kowal

Rao, Hayagreev. Market Rebels: How Activists Make or Break Radical Innovations.
Reviewed by: George Castellion 

Reinertsen, Donald G. The Principles of Product Development Flow: Second Generation Lean Product Development.
Reviewed by: Katherine Radeka 

Richardson, Bill. Thinking on Purpose for Project Managers: Outsmarting Evolution.
Reviewed by: Gerald Mulenburg 

Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
Reviewed by: Mark A. Hart NPDP 

Ruffa, Stephen A. Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits.
Reviewed by: Carla L. Kuesten 

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S

Salisbury, Mark. iLearning: How to Create an Innovative Learning Organization.
Reviewed by: Teresa Jurgens-Kowal 

Salkowitz, Rob. Generation Blend: Managing across the Technology Age Gap.
Reviewed by: Kelly L. Frey 

Schiller, Melissa A. Strategic Management of Technological Innovation.
Reviewed by: Steven P. MacGregor 

Schneider, Joan with Jeanne Yocum. New Product Launch: 10 Proven Strategies.
Reviewed by: Preston G. Smith CMC

Schoonveld, Ed. The Price of Global Health.
Reviewed by: Carla A. Kuesten

Schwartz, Evan I. World Out of Balance: Navigating Global Risks to Seize Competitive Advantage.
Reviewed by: Joseph C. Miller 

Scoble, Robert and Shel Israel. Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers.
Reviewed by: Katherine Radeka NPDP 

Setili, Amanda. The Agility Advantage.
Reviewed by: Teresa Jurgens-Kowal, NPDP

Shenhar, Aaron and Dov Dvir. Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation.
Reviewed by: Gerald Mulenburg PMP

Shenkar, Oded. The Chinese Century.
Reviewed by: Preston G. Smith 

Simon, Hermann Frank F. Bilstein, and Frank Luby. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets.
Reviewed by: George Castellion

Simpson, Dorian. The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days.
Reviewed by: Teresa Jurgens-Kowal, NPDP

Sloane, Paul. The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team, 2nd Ed..
Reviewed by: Carla L. Kuesten

Slowinski, Gene, and Matthew W. Sagal. The Strongest Link: Forging a Profitable and Enduring Corporate Alliance.
Reviewed by: Preston G. Smith CMC

Smith, Preston G. Flexible Product Development: Building Agility for Changing Markets.
Reviewed by: Beebe Nelson NPDP 

Stull, Craig, Phil Myers, and David Meerman Scott. Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs.
Reviewed by: Vanessa Ratten

Suen, Wilma W. Non-cooperation: The Dark Side of Strategic Alliances.
Reviewed by: Mehmet Berk Talay and Mark J. Deck 

Sull, Donald N. Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs.
Reviewed by: Carla L. Kuesten 

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T

Teboul, James. Service Is Front Stage: Positioning Services for Value Advantage.
Reviewed by: Steven P. MacGregor

Tenant Snyder, Nancy and Deborah L. Duarte. Unleashing Innovation: How Whirlpool Transformed an Industry.
Reviewed by: Deborah L. Duarte

Terwiesch, Christian and Karl Ulrich. Innovation Tournaments: Creating and Selecting Exceptional Opportunities.
Reviewed by: Paulo Figueiredo

Thakor, Anjan and Faculty Members of the Olin Business School at Washington University in St. Louis, Missouri. Innovation and Growth: What Do We Know?
Reviewed by: Adam Gardner

Thamhain, Hans J. Management of Technology: Managing Effectively in Technology-Intensive Organizations.
Reviewed by: Steve Guerin 

Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation.
Reviewed by: Preston G. Smith, CMC

Thota, Hamsa and Zunaira Munir. Key Concepts in Innovation.
Reviewed by: Donovan Ray Hardenbrook NPDP

Tidd, Joe and Frank M. Hull (eds.). Service Innovation: Organizational Responses to Technological Opportunities & Market Imperatives.
Reviewed by: John C. Crawford

Torr, Gordon. Managing Creative People: Lessons in Leadership for the Ideas Economy.
Reviewed by: George Kingston 

Triantis, John E. Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting.
Reviewed by: Teresa Jurgens-Kowal, NPDP

Tushman, Michael L. and Philip Anderson (eds). Managing Strategic Innovation and Change: A Collection of Readings.
Reviewed by: Robert R. Rothberg

Tybout, Alice M. and Tim Calkins (eds.). Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management.
Reviewed by: George Castellion 

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U

Ulwick, Anthony W. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services.
Reviewed by: Jeffrey S. Pinegar NPDP 

Utterback, James, Bengt Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, and Roberto Verganti. Design-Inspired Innovation.
Reviewed by: Laurence P. Feldman

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V

VanGundy, Arthur B. Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs.
Reviewed by: Greg Githens

van Wulfen, Gijs. Creating Innovative Products and Services: The FORTH Innovation Method.
Reviewed by: Stephane Bardin

Vogel, Craig M., Jonathan Cagan, and Peter Boatwright. The Design of Things to Come: How Ordinary People Create Extraordinary Products.
Reviewed by: M. Billur Akdeniz

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W

Walker, Russell. Winning with Risk Management.
Reviewed by: Teresa Jurgens-Kowal, NPDP

Ward, Allen C. Lean Product and Process Development.
Reviewed by: Donald Reinertsen 

Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms.
Reviewed by:  Ruediger Klein NPDP

Weisbord, Marvin and Sandra Janoff. Future Search: Getting the Whole System in the Room for Vision, Commitment, and Action.
Reviewed by: Ruedigr Klein

Wong, Zachary. Human Factors in Project Management.
Reviewed by: George Kingston 

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X

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Y

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
Reviewed by: Stephanie Richards.

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Z

Zaltman, Gerald. How Customers Think: Essential Insights in the Mind of the Market.
Reviewed by: Preston G. Smith CMC

Zaltman, Gerald and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers.
Reviewed by: Beebe Nelson

Zeng, Ming and Peter J. Williamson. Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition.
Reviewed by: Preston G. Smith 

Zook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots.
Reviewed by: Preston G. Smith CMC 

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