The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.
PDMA's unique triad of members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Since 1976, PDMA is the only organization that focuses on the unique set of integrated activities involved in the full lifecycle of product management and management, including innovation. The founding principle is that successful commercialization of products and innovation, from concept through end of life exit, takes efficient cross-organizational effort.
PDMA recognizes excellence in innovation management with out annual Outstanding Corporate Innovator Award, the only innovation award which recognized sustained (five or more years) qualifiable business results from new products and services.
Letter from our Board Chair
Welcome to the Product Development and Management Association website! Our community of innovators creates the wellspring for new knowledge for how to create new marketplace value.
The PDMA community is woven from a fabric of international practicing professionals, academic researchers, professors and students and service providers that support corporations with their innovation and product development expertise.
We are passionate about extending the reach and impact of our leading-edge research and best practices by engaging you. We do this through:
Meet our Leadership
Our Board of Directors, Operating Committee and Staff participate on the global product management and innovation stage everyday planning and scoping the programs that support advance our members and the industry. Read more about our leaders and learn how to get engaged in meaningful high-impact volunteer activities that will provide long-lasting connections in the global PDMA community.Click Here to Read More
PDMA Research Foundation
What is the PDMA Research Foundation?
The PDMA Research Foundation's mission is to provide actionable knowledge in the new product development (NPD) discipline through academic level research. As a 501 c3, the Foundation has an all-volunteer board of directors that is comprised of longtime members of the innovation community.