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PDMA Books NPDP Certification Body of Knowledge

NPDP Certification Body of Knowledge

To help you prepare for the NPDP exam, PDMA is excited to announce the publication of a newly revised NPDP Body of Knowledge (BoK), which combines all preparation materials needed for the revised exam into a single publication. NPDP Body of Knowledge content includes strategy, portfolio management, new products process, organization, teams, and culture, tools and metrics, market research, and life cycle management. To learn more content, click here.

NPDP Certification Body of Knowledge is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


Design Thinking

Design Thinking: New Product Development Essentials from the PDMA

Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more.

Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. 

  • Become a better problem-solver in every aspect of business
  • Connect strategy with practice in the context of product development
  • Systematically map out your new product, service, or business
  • Experiment with new thought processes and decision making strategies

You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

Design Thinking: New Product Development Essentials from the PDMA is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


Open Innovation

Open Innovation: New Product Development Essentials from the PDMA

Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of Open Innovation. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a practical, actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate application to business, highlighting how this cutting-edge method can push innovation forward. PDMA Essentials provides clear guidance on the Open Innovation model, applied to all aspects of new product development.

Open Innovation: New Product Development Essentials from the PDMA is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


PDMA History, Publications, and Developing a Future Research Agenda

PDMA History, Publications, and Developing a Future Research Agenda

Created to highlight the early history of PDMA, this book describes the many publications that PDMA has created and provides a hint of things that may influence the future of PDMA itself. Written by Tom Hustad, past President of the Board of Directors and long time Board Member, and edited by Abbie Griffin, NPDP, VP of Publications on the Board of Directors, the book contains historical documents from Tom's personal archives, relaying the hurdles crossed in creating the new product that was PDMA in 1976, and the changes made leading up to 2013 in which the book was published. 

PDMA History, Publications, and Developing a Future Research Agenda is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


PDMA Handbook Third Edition

PDMA Handbook Third Edition

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process—from idea generation to launch to the end of the product life cycle.

PDMA Handbook, Third Edition is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


PDMA Toolbook 3

PDMA Toolbook 3

The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.

PDMA Toolbook 3 is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


PDMA Toolbook 2

PDMA Toolbook 2

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

PDMA Toolbook 2 is now available on Amazon.com. Please click here to purchase your copy on Amazon today.


PDMA Toolbook 1

PDMA Toolbook 1

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

PDMA Toolbook 1 is now available on Amazon.com. Please click here to purchase your copy on Amazon today.