__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.
What quantitative market research tool should be used to identify a gap in the products offered to a market?
Any appropriate multivariate technique
Which pair of variables is NOT common in visual bubble chart displays of the balance of a portfolio?
Risk versus reward
Net present value versus return on investment
Cost versus benefit
Ease versus attractiveness
Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include __________.
Yes or no decisions
The highs and lows of impact and probability
Go, kill, hold, recycle decisions
Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?
One of the most commonly referred to success factors, relating to team formation, for product development projects is __________.
Lots of creative team members
A strong project leader
Team members who enjoy each other’s’ company
When developing metrics for a company, which of the following is a consideration in this process?
The scope of the measurement (e.g. business unit-wide, project-wide)
The time-frame of the measurement (e.g. past results, current performance)
The audience for the measurement (e.g. executives, middle managers)
All of the above
Who should be involved in the application of scoring new product opportunities?
A cross-functional team
Only the marketing manager
Only the new product manager
Only the Chief Executive
A company has decided on a name for its new product. The company has done an extensive search and has established that no other company or product is using this name. What form of Intellectual Property right should that company apply for to register the name?
Who is responsible for the strategic results of a new product development process in an organization?
Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and the __________.
In sustainable development to abbreviation D4E stands for __________.
Design for Extinction
Development for the Environment
Design for Evolution
Design for the Environment
SWOT analysis can be used for ideation. What does SWOT address?
Strengths, weaknesses, opportunities, and threats
Strategy, willingness, organization, and teamwork
Strategy, weakness, organization, and threat
Strengths, willingness, opportunities, and teamwork
Secondary research should be conducted __________.
Mainly during the late stages of a project
When ethnographic research cannot be conducted
Before primary research
After primary research
In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
Low market risk, low technology risk
Low market risk, high technology risk
High market risk, low technology risk
High market risk, high technology risk
Most product development activity is focused on__________.
Derivatives and product improvement
New to world products
A unit of work small enough to be completed by the team in one sprint iteration is called?
Product backlog item
The primary benefit of a Focus Group in marketing research is __________.
The ability to develop broad insights
Ease of execution
Elements of cost include all of the following except __________.
A value proposition should focus on __________, not __________.