PDMA's Annual Competitive Edge Conference is a unique event experience attracting participants from across the United States and around the world. Product managers, innovators, and team leaders from organizations of all sizes engage with industry thought leaders, academics, and practitioners from across the product spectrum to tackle real-world problems. This year PDMA and our sponsors will be presenting Disrupting the Disruptors. Whether you're a lean startup looking to be a disruptor in the market or an established enterprise looking to stay ahead, our event provides the tools and knowledge necessary to boost your organization’s strategy to address current trends and threats.
Build your product playbook through presentations, case studies and workshops, and network with champions from the front lines of product innovation and management. At Disrupting the Disruptors, you are the hero of your own story — you choose the most relevant programs from four mission-critical tracks.
Driving Hyper-Customer Focus
Building the Leadership Stack
Super-Charging the Product Life Cycle
PDMA Mechanisms of Action
Disrupting the Disruptors mission-critical tracks:
Driving Hyper-Customer Focus:
Understanding what people want, how they want it, and why they want it, and when they want it are the classic pillars of customer-centric design. This track delivers essential intelligence on the tools for gathering insights and how the best companies, big and small, not only identify opportunities but successfully execute on those ideas to drive growth.
Building the Leadership Stack:
High-performing teams and a positive organizational culture are crucial to effective and efficient growth. That means leaders are needed at every level of the organization. Whether co-located or remote, knowing what tools to employ in any team situation can make the difference between success and failure. Leaders in team building, corporate culture, and more deliver impactful and practical expertise.
Super-Charging the Product Life Cycle:
Whether you're building or managing new, cutting-edge products or launching and managing more established ones, the digital transformation is upon us all. Technology is a key factor in bringing teams together, and driving efficiency in everything we do, and can make or break a product offering. Super-charge your learning with insights from today's product thought-leaders.
PDMA Mechanisms of Action:
There are many diverse concepts, methodologies and perspectives in product innovation, development and management. Understanding where and when to prescribe them is rooted in a foundational understanding of the disciplines in these three areas. PDMA's exclusive Body of Knowledge contains those important mechanisms that you can apply to your everyday workplace challenges and is an essential part of your product toolbox to drive success.