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JPIM Research Forum
PDMA 2018 JPIM Research Forum

PDMA 2018 Conference Theme Banner

2018 JPIM Research Forum powered by PDMA

Setting sails for the Windy City!

The Product Development and Management Association (PDMA), host of the Journal of Product Innovation Management (JPIM), is announcing its annual research forum in Chicago. The JPIM Research Forum, powered by PDMA, is a premier research conference and proud to highlight JPIM, the leading academic journal for research on new product development (NPD) and innovation management.

Submission of scholarly work: A large number of papers have been submitted for presentation at this year’s event. The submission system is now closed. Authors will be notified about acceptance decisions by the end of July 2018.

2018 JPIM Research Forum practicalities:

Conference location: Swissôtel Chicago

Registration: Register here by September 30 to receive a discount.

The 2018 JPIM Research Forum offers the following awards, which will be presented at this event:

  • Best Paper
  • Best Student Paper
  • Best Reviewer
  • Best Poster

Winners of the Best Paper and Best Student Paper receive feedback on their work regarding potential submission to the Journal of Product Innovation Management (JPIM) from the JPIM Editor-in-Chief.

JPIM Research Forum powered by PDMA Schedule

Friday, November 2, 2018

6:00 p.m. – 8:30 p.m.

JPIM Research Forum Dinner

Saturday, November 3, 2018

7:30 a.m. – 6:30 p.m.

Registration Desk Open

8:00 a.m. – 8:30 a.m.

JPIM Research Forum Networking Breakfast

8:30 a.m. – 9:00 a.m.

Welcome Remarks

9:00 a.m. – 10:20 a.m.

JPIM Research Forum Paper Presentations

Individuals, Leadership, and Teams in New Product Development

Session Chair: Kohei Matsumoto, University of Illinois at Chicago

The Influence of Prior Experience on the Opportunity Elaboration Process: A Cognitive Perspective
Josue Reynoso, Rensselaer Polytechnic Institute
Gina O'Connor, Rensselaer Polytechnic Institute

Leading Innovation in an Agile Context – An Exploration of External Leaders and Team Members Sharing Leadership in Agile Teams
Anastasia Grass, LMU Munich
Julia Backmann, LMU Munich
Martin Hoegl, LMU Munich

Multiteam Systems in New Product Development Projects: An Initial Overview and Study Design
Robert Rose, University of Potsdam
Katharina Hölzle, University of Potsdam

Converting Technological Innovations into New Products: The Role of CEO General Skills
Shukhrat Nasirov, De Montfort University
Cher Li, Nottingham University
Yasemin Kor, University of Cambridge

Special Session: Specifying the Intangible in an Experience Economy: Insights from Scent Development in Artistic Perfumery

Session Organizer: Claus Noppeney, University of Applied Sciences Bern

In an experience economy the development of a new fragrance is an extraordinarily challenging process: It is not only the consumer who is tongue-tied when trying to describe a scent or making preferences explicit. Moreover, in the growing segment of artistic perfumery new scents are based on original, often unconventional ideas such as making a perfume that smells like melancholy. While this can sound promising to potential consumers, the experiential nature of the product poses a real challenge: How can an intangible quality be specified? And how is it translated into a chemical formula? Product developers, designers and perfumers need to organize their work in such a way that the immaterial, often deeply personal emotion can materialize into a concrete product.

This special session presents data from longitudinal, qualitative research on perfume making in artistic perfumery. Using olfactory material the interactive workshop involves the participants in a multi-sensory mode. Moreover, the session draws attention to the intricacies of the mostly hidden sense of smell – a topic that is relevant beyond the world of perfumery. In China’s growing car market for example smell currently attracts management attention as the customers’ top concern ahead of engine issues, road noise or fuel consumption. What used to be the magic of the new car scent seriously challenges product developers today. Smell is an increasingly significant factor in the experience economy.

10:20 a.m. – 10:40 a.m.

Refreshment Break

10:40 a.m. – 12:00 p.m.

JPIM Research Forum Paper Presentations:

Innovation & Strategy Part I

Session Chair: Lisa Welzenbach, LMU Munich

The Ambidextrous Patterns for Managing Breakthrough Innovations: A Contingency Perspective
Fang Wu, University of Texas at Dallas
Shaoling Zhang, University of Massachusetts at Amherst
Tanya Tang, University of Massachusetts at Amherst

How External Search Strategies Influence Market Innovation: The Roles of Product Innovation Performance and Commercialization Investment
Chiayang Chang, National Chengchi University Ian Phau, Curtin University
Billy Sung, Curtin University

Stock Market Returns from Global Product Launches: Evidence from Consumer Packaged Goods Brands
Janell Townsend, Oakland University
M Berk Talay, University of Massachusetts Lowell
Michael Obal, University of Massachusetts Lowell

Big Data and Performance: Is Innovation a Missing Link?
Luigi M. De Luca, Cardiff University Business School
Dennis Herhausen, University of St Gallen
Gabriele Troilo, Bocconi University

Special Session: Innovation Research and Teaching from an Interdisciplinary Perspective

This special session focuses on collaboration between business disciplines (e.g., marketing and management) and non-business disciplines (e.g., engineering and design) for research and teaching in the innovation domain. Presenters will share their experience with grant proposal, student competition, and experiential learning.

Panel Moderator: Yazhen Xiao, University of Tennessee, Knoxville

Frank Piller, RWTH Aachen University
Stephen Melamed, University of Illinois at Chicago
Ellen Thomas, New Jersey Institute of Technology
Cesar Bandera, New Jersey Institute of Technology

12:00 p.m. – 1:00 p.m.


1:00 p.m. – 2:20 p.m.

JPIM Research Forum Paper Presentations:

Innovation & Strategy Part II

Session Chair: Nadine Hietschold, University of Zurich

New Product Development Performance: The Role of Arbitrage Orientation
Sergey Anokhin, Kent State University
Tatiana R. Stettler, Kent State University
Todd Morgan, Western Michigan University

The Interrelationship of Firm Reputation and Strategic Innovation
Todd Morgan, Western Michigan University
Michael Obal, University of Massachusetts Lowell
Robert Jewell, Kent State University

Exploit and Explore Strategies by Product and Service Firms: A Preliminary Investigation and Comparison
Kenneth Kahn, Virginia Commonwealth University
Marina Candi, Reykjavik University

Special Session: How to do a Peer Review of an Academic Paper

This special session is designed to provide a hands-on, interactive experience for academic researchers to enhance their skill at delivering high quality, professional, and constructive reviews to academic peers. Ph.D. students and junior faculty are especially encouraged to participate in this session.

Session Organizers:
Gloria Barczak, Northeastern University
Abbie Griffin, University of Utah

2:20 p.m. – 2:35 p.m.

Refreshment Break

2:35 p.m. – 3:55 p.m.

JPIM Research Forum Paper Presentations:

Dark Side of Innovation

Session Chair: Weizhi Chen, New Jersey Institute of Technology

Overcoming the Valley of Death: The Role of a Motivation-Opportunity-Ability Perspective in Enhancing Radical Innovation Performance
Tereza Dean, Ball State University
Haisu Zhang, New Jersey Institute of Technology
Yazhen Xiao, University of Tennessee, Knoxville

When Traditional Success Factors Backfire – The Negative Effects of Customization Toolkit Users’ Involvement and Loyalty on Purchase Likelihood
Ronny Reinhardt, Friedrich-Schiller-University Jena
Michael A. Zaggl, Technical University of Munich
Gianfranco Walsh, Friedrich-Schiller-University Jena
Markus Hagenmaier, Technical University of Munich

Who Put the ‘No’ in Innovation? Building Theory on Self-Identity and Behavior of Innovation Resistance Leaders
Nadine Hietschold, University of Zurich
Ronny Reinhardt, Friedrich Schiller University Jena
Sebastian Gurtner, Bern University of Applied Sciences

Special Session: Social Innovation Part I

Two special sessions of social innovation are designed for the JPIM special issue of social innovation in an interconnected world.

Session Organizers:
Ruby Lee, Florida State University
Jelena Spanjol, LMU Munich
Sunny Li Sun, University of Massachusetts Lowell

Social Innovation under Extreme Conditions: The Case of Humanitarian Innovation

J. Bessant, University of Exeter Business School
A.T. Alexander, University of Exeter Business School
A. Obrecht, ALNAP, Overseas Development Institute
J. Kaplan, ALNAP, Overseas Development Institute

The Role of Hybrids in Driving Social Innovation Uptake in Developing Market Contexts: Insights from Microfinance and Self-Help Groups in India

Jarrod P. Vassallo, The University of Sydney Business School
Jaideep Prabbu, Cambridge Judge Business School
Sourindra Banerjee, Leeds University Business School
Ranjit Voola, The University of Sydney Business School

The Emergence of Social Innovation in the Agri-food Sector: An Unintended Outcome in a Competitive, Consumer oriented, and Regulated Market

Jo Bensemann, Massey University
Gabriel Eweje, Massey University
Stephen Kelly, Massey University
James Lockhart, Massey University
Vasudha Rao, Massey University
Jennifer Scott, Massey University
Nazim Taskin, Massey University

The Unintended Consequences of Biotechnology Innovation Adoption

Douglas Cumming, York University
Sofia Johan, York University
Christian Oberst, Wells Fargo Securities, LLC
Ikenna Uzuegbunam, Ohio University

3:55 p.m. – 4:10 p.m.

Refreshment Break

4:10 p.m. – 5:30 p.m.

JPIM Research Forum Paper Presentations:

Qualitative Approach in Innovation Research

Session Chair: Lagnajita Chatterjee, University of Illinois at Chicago

Enthusiast Communities and Their capacity to Rejuvenate Small Businesses
Bernard Cova, Kedge Business School
Simone Guercini, Florence University

Interrelations of frugal innovation and inclusive business: Insights from African Cases
Anne Dreßler, Chemnitz University of Technology
Stefan Hüsig, Chemnitz University of Technology
Martin Albert, Chemnitz University of Technology

How Organizations Make Sense out of Disruptive Technological Change: A Study of Industrial 3D Printing (Additive Manufacturing)
Ruth Jiang, RWTH Aachen University
Frank Piller, RWTH Aachen University

Special Session: Social Innovation Part II

Towards A Theory on the Reproduction of Social Innovations in Subsistence Marketplaces

Laurel Steinfield, Bentley University
Diane Holt, University of Essex

Social Innovation Means Revolution: Social Innovation Transforming an Economy through Economic, Social and Cultural Value

Marta Gasparin, University of Leicester
William Green, University of Leicester
Martin Quinn, University of Leicester
Mike Saren, University of Leicester
Christophe Schinckus, RMIT University Vietnam

One Size Does Not Fit All – An Empirical Study on Identifying Social User Innovation Using the Lead User Method

Moritz Göldner, Hamburg University of Technology
Daniel Kruse, Hamburg University of Technology

Conceptualizing and Operationalizing the Systemic Performance of Social Innovations

Niels Sprong, Radboud University
Bas Hillebrand, Radboud University
Paul H. Driessen, Radboud University

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

Katrien Verleye, Ghent University
Helen Perks, University of Nottingham
Thorsten Gruber, Loughborough University
Joris Voets, Ghent University

5:30 p.m. – 6:40 p.m.

JPIM Research Forum Poster Presentations

Session Co-Chairs: Tereza Dean, Ball State University; María Vaquero Martín, TU Dresden

  1. Who Initiates a Service System Evolution?
    Yuriko Sawatani, Nagoya University of Commerce and Business
  2. Rock-Bottom-Up Innovation: Lessons from Women Market Traders
    José Antonio Rosa, Iowa State University
    Shikha Upadhyaya, California State University Los Angeles
  3. Interactive Effects of Goal-setting and Reward in Crowdfunding of Technological Innovation
    Weizhi Chen, New Jersey Institute of Technology
  4. Legacy Network Effects and Supply Chain Innovation
    John Ettlie, Rochester Institute of Technology
    Cynthia Flynn, Rochester Institute of Technology
    Tingting Yan, Wayne State University
  5. Open Ambidexterity: M&A versus Crowdsourcing Strategies
    John Ettlie, Rochester Institute of Technology
    Rajendran Murthy, Rochester Institute of Technology
    Peter Gianiodis, Duquesne University
  6. IP Management: Development of a Conceptual IP Management Framework
    Kolin Schunck, WHU – Otto Beisheim of Management
  7. Factors Influencing Consumer’s Value Perceptions of Green Luxury Fashion
    Ziyi Wang, Rennes School of Business
    Petya Puncheva-Michelotti, Rennes School of Business
    Erika Marsillac, Old Dominion University
  8. Being a Good Corporate Citizen while Maximizing Innovation Performance: A Conceptual Integration of Customer Co-Development and Responsible Innovation
    Lisa Welzenbach, LMU Munich
  9. Analysis of the Expected Impact of Blockchain on Industries
    Cristian Sepulveda, University of Wyoming
    Mark Peterson, University of Wyoming
  10. Networking for Open Innovation by SME Service Providers
    Gary Schirr, Radford University
  11. Data Sponsorship: Understanding and Leveraging the Mechanism to Spark Innovation
    Christopher Holfeld, Institute of Innovation Management
  12. Banking on Blockchain: A Grounded Theory Study of Innovation Evaluation Process
    Priya Dozier, University of South Florida
  13. Market Orientation and New Product Differentiation: the Moderating Role of Human-Centered Design Process
    Takanori Kashino, Keio University
  14. Plugging the Leaks: Examining Ethically-Centered and Job Autonomy-Centered Business Model Innovations for Micro-Finance Institutions in India
    Kanika Meshram, University of Melbourne
    Angela Paladino, University of Melbourne
  15. The Role of Star Scientists to Expand the Social Network of Non-Star Scientists
    Kohei Matsumoto, University of Illinois at Chicago

6:40 p.m. – 7:30 p.m.

JPIM Research Forum Reception and Awards Ceremony

Sponsored by:

Wiley Logo

Sunday, November 4, 2018

8:00 a.m. - 5:30 p.m.

Registration Desk Open

8:30 a.m. – 9:00 a.m.

Networking Breakfast

9:00 a.m. – 10:20 a.m.

JPIM’s Past, Present, and Future – From Editors’ Perspectives

Panel Moderator: Ludwig Bstieler, University of New Hampshire

Thomas Hustad, Indiana University
Abbie Griffin, University of Utah
Anthony Di Benedetto, Temple University
Gloria Barczak, Northeastern University
Jelena Spanjol, LMU Munich
Charles Noble, University of Tennessee, Knoxville

10:20 a.m. – 10:30 a.m.

Refreshment Break

10:30 a.m. – 12:00 p.m.

JPIM Research Forum Paper Presentations:

Consumers and New Product Adoption

Session Chair: Cristian Sepulveda, University of Wyoming

Consumers’ Perception of Multiple User Participation in New Product Development
María Vaquero Martín, TU Dresden

Are You the One?: The Interplay of Innovation Characteristics and Innovativeness in Adoption and Continued Use of Consumer Technology Products
Dee Warmath, University of Wisconsin - Madison
Nancy Wong University of Wisconsin - Madison

Surviving on Markets for Standardized Products
Valerie Herzog, WU Vienna
Jan Hendrik Fisch, WU Vienna

Crafting Messages for Innovative Products in New Product Preannouncements from Consumers’ Perspective
Yizhe Lin, University of Calgary

Value Creation and Design Thinking

Session Chair: Ziyi Wang, Rennes School of Business

Creating Societal Value with Innovations: Considerations beyond the Firm and the Customer
Sebastian Gurtner, Bern University of Applied Sciences
Catharina Hoyer, TU Dresden
Nadine Hietschold, University of Zurich

Value Creation Openness: A new Perspective on Business Model Design and Competitive Advantage
Christian Burmeister, RWTH Aachen University
Sebastian Brenk, RWTH Aachen University
Dirk Lüttgens, RWTH Aachen University
Frank T. Piller, RWTH Aachen University

Measuring Design Thinking
Hessam Sarooghi, Butler University

12:00 p.m. – 1:00 p.m.

Closing Remarks and Lunch

1:00 p.m. – 2:00 p.m.

JPIM Research Forum and Competitive Edge Conference Bridge Session

Opinions vary when you ask academics and professionals alike how well these two groups work together.  Collaborations can be mutually beneficial, if approached correctly, but understanding one another’s needs and aspirations is critical to success. PDMA want to build on its 40-year history of successfully bringing groups together for projects big and small.  This year’s professionally facilitated bridge session will organize academics and practitioners into small groups to answer the most vexing questions to creating successful collaborations. Using a skillful mixture of designing-thinking and project-management tools our facilitators will create connections between participants and affect responses that build consensus. If you enjoy the bridge session, stick around for the practical to take a deeper dive on what works and what doesn’t.

Co-chair Bios

Sabastian Gurtner

Sebastian Gurtner
Professor of Healthcare Management, Strategy and Innovation
Business School
Bern University of Applied Sciences (BFH)

Sebastian Gurtner joined BFH in 2016 as a research professor with a focus on healthcare and innovation management. He leads the team strategy and innovation at BFH’s School of Business and serves as head of the executive education program Management in Healthcare Organizations. Sebastian’s research focuses on the creation of value with innovation and in this context especially on low-end innovation, social innovation and resistance against innovation. While his research tackles issues of several industries, the healthcare setting always receives special attention, as the challenges in healthcare are directly linked to the well-being of our society. He has published in a variety of peer reviewed academic journals such as the Journal of Product Innovation Management, Long Range Planning, Journal of Business Research, Technological Forecasting and Social Change, and Medical Decision Making and Health Care Management Review.

Haisu Zhang

Haisu Zhang
Assistant Professor of Marketing and Entrepreneurship
Martin Tuchman School of Management
New Jersey Institute of Technology

Haisu Zhang is Assistant Professor of Marketing and Entrepreneurship at New Jersey Institute of Technology (NJIT). He holds a Ph.D. degree in Business Administration (Marketing) from the University of Illinois at Chicago (UIC). Haisu’s research interests include product innovation, marketing strategy, and entrepreneurial behavior in the technology sector. His current research primarily focuses on open innovation in the data-rich environment and entrepreneurial financing (e.g., crowdfunding) for technological innovation. His work has been published at the Journal of Product Innovation ManagementInternational Journal of Research in MarketingJournal of International MarketingIndustrial Marketing Management, and Journal of Business Research. Haisu has been an active participant in the past JPIM Research Forum and won several awards, including Best Paper, Best Student Paper, and Best Reviewer.

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