The comprehensive book on product innovation and management you have been seeking.
PDMA is excited to announce the release of a fully-revised second edition of the popular PDMA Body of Knowledge (BOK) — A Guidebook for Training and Certification.
This book is for all educators and students to enhance relevant knowledge and skills. The PDMA Body of Knowledge is in frequent use as a part of lesson plans at colleges and universities throughout the world.
In-depth chapters include the following:
Product innovation process
Product design and development tools
Market research in product innovation
Culture, teams, and leadership
Product innovation management
Use this book to further your knowledge in particular areas and to gain new knowledge from sections covering content that might not have previously been an area of study.