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News & Press: PDMA News

Body of Knowledge, 2nd Edition Now Available!

Tuesday, July 21, 2020   (1 Comments)
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The comprehensive book on product innovation and management you have been seeking.

PDMA is excited to announce the release of a fully-revised second edition of the popular PDMA Body of Knowledge (BOK) — A Guidebook for Training and Certification.

This book is for all educators and students to enhance relevant knowledge and skills. The PDMA Body of Knowledge is in frequent use as a part of lesson plans at colleges and universities throughout the world.

In-depth chapters include the following:

  • Strategy
  • Portfolio management
  • Product innovation process
  • Product design and development tools
  • Market research in product innovation
  • Culture, teams, and leadership
  • Product innovation management

Use this book to further your knowledge in particular areas and to gain new knowledge from sections covering content that might not have previously been an area of study.

PDMA members get free access to a pdf version of the BoK, and hard copy versions available via Amazon.

Comments...

Takao Hatanaka, Otsuki Shoten Publishers says...
Posted Saturday, July 25, 2020
Great! look forward to receiving and reading it in e format.

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