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News & Press: PDMA News

PDMA Webcast: Commercial Strategies for Growth in Changing Economic Times

Sunday, March 15, 2020  
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Join PDMA for a Dynamic and Informative Webcast!

Commercial Strategies for Growth in Changing Economic Times

Featuring Speaker Ben Malakoff, Senior Director & Head of Sales, FiscalNote

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Register Now


PDMA Members: $Free

Non-Members: $10

Session Description:

The outbreak of COVID-19 has quickly changed the global landscape of trade, commerce and financial markets. This has caused customers and prospects to re-evaluate buying decisions and changed their focus away from evaluating new products and services. In this session, learn what commercial strategies you can use during times of economic uncertainty. This includes low-investment, high-return actions for your new and existing products to keep customers engaged, support your sales efforts and weather this dynamic time.

Ben Malakoff

About Ben Malakoff

Senior Director & Head of Sales, FiscalNote

Ben Malakoff is pricing strategy practitioner serving organizations seeking rapid growth in Enterprise Software & Services. His work has generated hundreds of millions in value for businesses, their customers and investors.

Ben currently serves as Senior Director & Head of Sales Operations for FiscalNote, a rapidly growing Software-as-a-Service and Information Services provider serving public and government affairs professionals.

At MatrixCare, a leading healthcare Software-as-a-Service provider, Ben was the organization's pricing leader for five years, overseeing a period of rapid organic and inorganic growth. Previously, Ben led product management and marketing teams at Ceridian and CIGNA.

Register Now