PDMA Webcast: How to Win with Services
Monday, February 10, 2020
Join PDMA for a Dynamic and Informative Webcast!
How to Win with Services
Featuring Patrick McGowan, Founder & Managing Principal, The Service Design Group
Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.
PDMA Members: $Free
How to Win with Services! Let’s face it, services are different! While some aspects of service design and development have matured, firms struggle to produce winning services -- services that produce revenue and drive actual business outcomes. In “How to Win with Services,” The Service Design Group will show critical tools and demonstrate techniques necessary to cultivate a pipeline of service innovations; build, test and refine services; and launch and manage a portfolio of winning services.
About Patrick McGowan
Mr. McGowan is a service design, management and innovation specialist. McGowan founded and runs The Service Design Group, which provides Service Innovation and Portfolio Management as a service to industry leading business-to-business enterprises. McGowan also teaches service innovation to MBA students.