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News & Press: PDMA News

PDMA Carolinas Chapter Announces Student Competition Winner

Wednesday, November 20, 2019  
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Durham, NC. (November 2019) –The Carolinas Chapter of the Product Development and Management Association (PDMA) is proud to announce that the student team from Duke University is the winner of its graduate product design and development competition the annual Innovate Carolina Conference.

The winning submission centered on the student built catheter-based device that could be used to enhance clinical outcomes of radical prostatectomies. The device detects the differences in urethral pressure based on adjacent organs to better localize the desired cut location. During their two-semester Medical Device Design course, taught by Duke BME’s Eric Richardson and Mark Palmeri, the team developed this idea.

The project was supported by Drs. Tom Plaskick and Ali Amansharifi, two physicians at the Duke University Medical Center, who identified the challenge of determining anatomic margins during radical prostatectomies. According to Palmeri, students detailed the clinical need, worked on design specifications to improve upon this location determination and then designed and prototyped a device to accurately detect the anatomical boundary. “The success of our students at these design competitions is a direct reflection of the investment that BME has made in expanding our resources for medical device design,” says Palmeri.

The student team, led by Enoch Chang, went on to win the international student competition at the PDMA Annual Conference on November 5th, 2019. The PDMA Foundation, along with conference chair Ernie Harris, and student award chair Cheryl Jacobs presented the team with a cash prize and gave them a platform to present their product at the conference.

“The student competition was a great experience for myself and the team,” said Enoch Chang, team leader. “I am grateful for the opportunity to have presented our team’s idea for both Innovate Carolina this April and the PDMA in November to large audiences at both conferences. Not only was I able to network with several professionals across industries from different countries, but I was also able to participating in engaging conversations about everything from how to further develop our idea to industry insights and career advice.”

The award’s sponsor, the industrial design firm Trig, presented the team with a cash prize and mentoring support for their efforts.

Trig is a full-service industrial design firm serving the consumer, healthcare, and durable goods markets. Trig’s comprehensive innovation process includes insights and ideation, product design, and brand asset management agency for start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® product design consulting team can be found in Charlotte, Raleigh, and Richmond, Virginia.