This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
News & Press: PDMA News

May Webcast: Incorporating Clinical and Consumer Discovery Medical Device Product Development

Friday, April 26, 2019   (1 Comments)
Share |

Thursday, May 16, 2019 | 12 PM CT / 1 PM ET

Session Description:

The session will incorporate information and real world applications of how clinical and consumer discover happens during Medical Device Product Development. We will review the 4 P’s to keep in mind with product development which include: Patient, Payer, Provider and Physician; Customers vs. Patients and are they really the same thing; and finally where clinical feedback from physicians and other various clinicians can be incorporated into product design, form and function. The session will bring in examples of various methods used to gather the critical insights and requirements for product development in the Medical Device space. 

>> Register Today!


PDMA Members: FREE Member Benefit
Non-Members: $10

Space is limited, register early to reserve your spot!
** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees.

About Susan Baer

Over the last 10 years, Sharon has worked in the field of new to world product development and is currently the Director of Product Management for the Advanced Innovation Business Group with Sleep and Respiratory Care of Philips. Prior to her current position, Sharon worked in the Clinical Marketing Organization for North America as a Program Manager of the Clinical Marketing Team, Global Product Manager and Strategic Marketing Manager for the Sleep Therapy before moving over to start the Advanced Innovation Department.

Sharon started her career as a Critical Care Respiratory Therapist & Department Manager at Montefiore Hospital and Presbyterian Hospital in Pittsburgh PA. She transitioned from hospital critical work into clinical education with students currently obtaining their Associate and Bachelors degree’s in Respiratory Therapy. She has been a Program Director for 2 different Associate Degree Respiratory Therapy Programs prior to coming to Philips.


Tyson Harold says...
Posted Thursday, May 2, 2019
I'd get a kick showing of the chance to trample like this very attractive time and real diligent work to make a huge article. I am in all fact satisfied with article value and direction. You can make use of this custom essay writing service paperwork for any sort of academic written work. Our on paper work benefit is having encountered specialists for making a wide range of activities is capable way. You rock for saving colossal stuff. I am very thanks to say that because it is more caring to everyone.