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News & Press: PDMA News

Save Your Seat for the April Webcast! Design = Emotion + Function

Monday, March 25, 2019   (0 Comments)
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Thursday, April 18, 2019 | 1 PM EDT/ 12:00 PM CDT

Join PDMA for a Dynamic and Informative Webcast!

Register Here

Featuring Speaker Jeevak Badve | Principal + Director of Strategic Growth SundbergFerar.com | Product Innovation Studio

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Rates:

PDMA Members: $Free

Non-Members: $10

Session Description:

We understand that machines are simple, it’s us “humans” that are complex. “We the humans” have assorted personality traits, behavior patterns and value structures. We ourselves change every decade or so and our mindsets evolve too. The society and culture we live in has it’s overarching influence in how we behave, think, speak, see, feel and act.

We cannot just build products and push technology because we can! The onus is on us, the design community to make sure we anticipate and answer the unspoken needs, un-articulated wants and the latent desires of end-users, and blend in those emotional attributes with the functional specifications.

Let’s try to understand how we investigate and uncover ideal user experiences across the entire set of multi-users. How we carefully design, develop and build a portfolio of meaningful products and services per those intended use cases. How we squeeze that expected product interaction into our artifact to make it useful, usable, ergonomic and beautiful; to make sure it seamlessly jells in the end-user’s existing and aspirational lifestyle.

Our studio, Sundberg-Ferar is the nation’s 2nd longest standing independent industrial design studio, which was born right here in Detroit, in 1934. Our sole reason for existence as a design studio is: To make everyday products a bit better and a bit more beautiful. In this webinar we will share some of our vantage points and insights, accumulated from our experience of 85 years of product design, design research and innovation strategy.