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Competitive Edge: Disruption by Design Conference powered by PDMA
KEYNOTE

Jeevak Badve

Title: Humanizing Innovation

Don’t invent problems that nobody has! Just because you can solve it doesn’t mean that it will address the most primal pain point for a statistically significant user base. The onus is on us, industrial designers, to make sure we anticipate and answer the unspoken needs, unarticulated wants, latent desires and aspirational dreams of the end users and associated stakeholders.

Any good design cannot be created in isolation. A product or service will always interact with its surrounding objects and environment. We cannot just solve a problem in our own product category that will only dump the problem into an adjacent category. Meaningful design aims at annihilating the problem from the entire ecosystem.

The objects we design ought to reflect to the culture around us. We need to investigate the existing ecosystem using foundational design research techniques. We owe it to ourselves to track the sociocultural mega and micro trends that mold the expectations for our industry. The value structure of any society morphs with time and hence our value proposition, squeezed into our product or service, has to align with those identified shifting patterns and behavior changes.

Formed by insights gained over 85 years of experience in human-centric design, our point of view is pretty simple, albeit profound. We supremely believe that any product can be made a bit better and a bit more beautiful every time.

About Jeevak Badve

Jeevak brings energy, passion & curiosity to his role as VP of Strategic Growth at Sundberg-Ferar, a full service Product Innovation Studio supporting the Product and Vehicle industries from its Metro Detroit location, since 1934.

He helps companies to understand the fundamental role of Industrial Design Thinking: leveraging usefulness, usability, ergonomics & aesthetics as unique and compelling
differentiators in your products to aid the sustainable growth of business, and planning for the entire range of use-case scenarios and designing for ideal user experiences. With his unique blend of education and experience in design, engineering and business he is a rallying voice for the alignment and optimal inclusion of end users’ un-met needs, unspoken wants, and unarticulated desires in the core value proposition offered by the products & service portfolio, to generate sought-after shareholder value.

He has 23 years of work experience, 7 years in India (Tata Motors ERC, Tata-Johnson, Voltas M&H) and 16 years in the USA (GM Design Center, ASC and now SF studio).


2019 Conference keynote- Disney Institute

Disney Institute: Disney's Approach to Leadership Excellence

Walt Disney parks and resorts is a recognized leader in delivering world-class experiences. Want to learn how they do it and uphold a culture of excellence? Join us and learn how they use time-tested business methods on Disney’s Approach to Leadership Excellence. For over 30 years, Disney Institute has helped organizations in a variety of industries apply these insights to enhance their own customer experiences, both internally and externally. This is your opportunity to learn from Disney Institute and the business insights behind Disney’s success. You’ll leave inspired and ready to unlock the magic inside your organization.