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Competitive Edge: Disruption by Design powered by PDMA

2019 Annual Conference | November 2-5, 2019 | Orlando, Florida

This annual event brings together the best and brightest from the fields of New Product Development, Innovation, and Design, to present attendees with an unmatched knowledge-packed experience over the course of two days, in beautiful Orlando, Florida, November 2 - 5, 2019 at the Hilton Bonnet Creek.

With Disney close by, we are excited to focus this year’s theme on Design, one of the four D’s of New Product Development — Define, Design, Develop & Deploy. Competitive Edge: Disruption by Design Conference will provide insights into how Design integrates and weaves through the full continuum of New Product Development and Product Management in four powerful and engaging tracks covering Business-to-Business, Services, Software, and Consumer Products.  Each track pulls together the powerful essential elements of PDMA’s extensive body of knowledge including Strategy, New Products Processes, Portfolio Management, Life Cycle Management, Market Research, Organization, Culture and Teams, and Tools and Metrics.

Conference Tracks

Business-to-Business Design and Development: Is the Perfect B2B Solution a Fantasy Land? Business-to-Business Design and Development: Is the Perfect B2B Solution a Fantasy Land?

B2B product and service design and development often focuses on finding the perfect solution to address and balance multiple variables and requirements of buyers, users, financial gatekeepers, etc. How does Design Thinking apply in a Business-to-Business environment? In this track, we will look at trends and share case studies and best practices from innovative B2B companies that have made design an integral part of their product and services development and business processes.

 Consumer Products Design and Development: A Better Mouse Trap for Main St. (Sorry, Mickey!)Services Design and Development: Multi-factor Experiential Services from Future World Is Now!

Services are tangible and effective activities and experiences that add value and yet are not objects that can held in the palm of the hand. Service design and development has come of age and reached a level of maturity that done well, separates good from great. The multi-factor nature of the experiential world of services is driving innovative solutions in the market. Whether service is your main industry or an adjunct to other product offerings, get the latest tools and inspiration to design and develop highly-rated, user-friendly, competitive, and customer-relevant experiences and services with this track.

Software and AI Design and Development: Tomorrow Land Is Today with Software-Enabled Products and Services Software and AI Design and Development: Tomorrow Land Is Today with Software-Enabled Products and Services.

Developing tangible products is one thing, designing software is another. Put them together and you are in the world of software-enabled products and machine learning along with other exciting emerging fields. If you are involved in building or supporting software or AI solutions this track is for you. Industrial Design and Design Thinking are not just for the tangible product market. In this track you will gain first hand exposure to the leading trends and tactics from software and AI industry insiders and tools used by leaders in the field.

Services Design and Development: Multi-factor Experiential Services from Future World Is Now! Consumer Products Design and Development: A Better Mouse Trap for Main St. (Sorry, Mickey!)

Millennial and Gen Z consumers are vastly different than the generations before them—representing challenges and opportunities for consumer products companies. Add to that the fluid retail landscape and it has never been more important to blow up old ways of thinking and design new products, experiences, and consumer connections. How do you know if you are keeping up? In this track you will hear from the experts: practitioners who are breaking boundaries and establishing new formulas for success, and industry insiders who are able to share valuable product landscape information. Whatever your product category, experience level, budget, or team size, you will leave inspired and with tangible tactics to implement into your program. Learn from the leading CPG innovators, marketers, and designers.

Keynote Presentations

Jeevak Badve

Title: Humanizing Innovation

Don’t invent problems that nobody has! Just because you can solve it doesn’t mean that it will address the most primal pain point for a statistically significant user base. The onus is on us, industrial designers, to make sure we anticipate and answer the unspoken needs, unarticulated wants, latent desires and aspirational dreams of the end users and associated stakeholders.

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2019 Conference keynote- Disney Institute

Disney Institute: Disney's Approach to Leadership Excellence

Walt Disney parks and resorts is a recognized leader in delivering world-class experiences. This is your opportunity to learn from Disney Institute as they share elements of Disney’s Approach to Leadership Excellence and business insights behind Disney’s success. You’ll leave inspired and ready to unlock the magic inside your organization.

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Orlando – Magic Around Every Corner

Hilton Bonnet Creek

It’s like stepping right into a dream. The four Walt Disney World Theme Parks make the real world seem far away, and make-believe as real as the smile on your face. There’s a place of magic and a place of discovery. One of adventure and one of showbiz. These are the places where innocence is reborn, memories are made, and fun, imagination and excitement surround the young, and young at heart.

Now an Official Walt Disney World® Hotel, guests staying at Hilton Orlando Bonnet Creek enjoy more time for family fun with Disney’s Extra Magic Hours benefit. Plus*, guests at the resort also enjoy convenient direct-to-Disney shuttle service to and from all four Disney Theme Parks and Disney Springs. And, for an extra special experience, select guest rooms offer views of the nightly Disney fireworks, for a most magical way to end your day.

*Valid Theme Park admission ticket required.

>> Hotel Information


Whether it’s business, pleasure, or a combination of both — Orlando is the perfect destination thanks to incredible diversity that ensures an unforgettable experience filled with unique opportunities and activities for every visitor.   If thrill-seeking is your style, you’ll want to take advantage of one of the nearby theme parks, water parks and attractions, and there’s a lot more for you to discover, before, during or after the conference, including dining, shopping, ecotourism and more. So, whether you come on your own, as a couple, a family, or a work team, get out and explore it all — there’s no wrong way to experience Orlando! 

>> Visit Orlando

Why Attend?

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