PDMA 2019 Annual Conference banner


NPDP Certification Preparation Workshop

NPDP Certification Preparation Workshop
Sunday, November 3

Includes: NPDP Workshop only and PDMA BoK version 2.0


Early Bird
Ends 7/1/19

Ends 11/2/19

All-Access Pass Holders



Other Pass Holders




Prepare for the New Product Development Professional (NPDP) Certification Exam by attending our comprehensive workshop on Sunday, November 3, 9:00 AM - 4:30 PM with lunch included. The session focuses on the updated content, and study materials, for the NPDP Certification Exam. This workshop will be led by PDMA's Registered Education Providers. The Product Development and Management Body of Knowledge, A Guidebook for Training and Certification is the perfect companion publication for this review workshop. New 2nd Edition PDMA Body of Knowledge, BoK is included when you add-on this session and is available for pickup at registration.

New Product Development (NPDP) Certification supports an organization’s drive for process consistency and discipline in new product development. This workshop is designed to help prepare individuals to earn certification by covering the seven key subject areas of the NPDP exam.

The seven key subject areas of the NPDP exam include:

Add this workshop to your registration free-of-charge with an All-Access Pass.

You can be eligible to renew your NPDP credentials to full and active status when you:

Back to the Top

Design Thinking Workshop

Sunday, November 3

Includes: Design Thinking Workshop only

Develop a more systematic, human-centered, results-oriented thought process

This 1-Day Design Thinking Fundamentals course for product managers will give you a basic understanding of the Design Thinking problem solving methodology, principles, key tools & terminology. The course will provide product management professionals a fast-paced and interactive exposure to design thinking, including key moments to highlight how Design Thinking can be applied in the field of product management.


The course will start with a short and interactive introduction to Design Thinking for product management. What is it? What are its origins? Why use it? During this session you will learn about the methodology, frameworks and core principles of Design Thinking and how that can be applied to purposefully designing end-to-end  customer experiences.

Learning by Doing

After the short theory session, you will dive into a hands-on approach to learning as you start tackling a realistic problem, or ‘design challenge.’ You will learn how to use a set of ‘tools’ that are fundamental to structuring the activities in the Design Thinking methodology. Of these, customer journey mapping will serve as a core activity for identifying key insights and opportunities to design improved customer experience.

You will be working in a small team and use the Design Thinking process to solve the challenge as if you were working for a specific client or on a project team inside an organization. This course is fast-paced and will demonstrate the core phases on the Design Thinking methodology: empathize, reframe, ideate, prototype and test.


In your team you will first learn the importance of exploring your customer’s lived experience through design research. Then, using tools like a stakeholder map, personas and a customer journey map, you will build up a story that depicts a current state customer experience, and use this picture to identify customer pain points, areas of delight, and opportunities for improving the customer experience.

After reframing the original design challenge, you will use several ideation techniques to generate multiple ways to address the opportunities identified before settling on a concept that creatively answers the design challenge. Your team will then filter and select an idea to ’prototype’ in order to work out key details and gain feedback from customers, just like you would do with a product or service concept within an organisation.

Finally, your team will present your prototype to peers to gain feedback. Through several iterations of feedback you will learn the power of ‘making to learn’ as you adjust and iterate your solution to better meet customer needs.

Learning objectives

At the end of the day, participants will have experience with the following Design Thinking activities:

You will receive printed and digital versions of the tools that you learn during the course so you can start applying the concepts you learned immediately to your own business context.

This video provides a glimpse of one of the core activities you will learn during this course, customer journey mapping:

Designing with Customer Journey Mapping - DesignThinkers & CDRI from DesignThinkers Academy

Course Facilitators

This course will be led by expert design thinking facilitators from the global innovation agency DesignThinkers Group and training resource DT Academy.

Marc Bolick leads the US team of DesignThinkers Group and DT Academy, working to help clients find creative solutions to complex problems and to embed design thinking as a strategic advantage in their organizations. He uses his combination of technical, business and creative skills to help organizations ask the right questions, and find innovative answers through the service design thinking methodology. With over 20 years of experience in various aspects of product management, product marketing and service design, Marc has worked in a variety of sectors for clients including Cartier, Bacardi, Royal Caribbean, General Electric, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Master Card, the US Agency for International Development, the US Food and Drug Administration, and a variety of early-stage companies. Read more at Marc’s full LinkedIn profile.

Ezequiel Williams is a business strategist, service designer, ethnographer, and innovation consultant passionate about helping organizations better understand their customers and create offerings that people want and drive brand loyalty. He works with leaders to solve complex problems using a combination of design thinking, anthropology, and business tools to create value for organizations’ customers as well as their employees. Read more at Ezequiel’s full LinkedIn profile.

Back to the top

Sunday Night: Disruption by Design Reception – The Philosophy of Innovation with Socrates

DISRUPTION BY DESIGN RECEPTION — The Philosophy of Innovation with Socrates — $39
Sunday, November 3

This reception event is included in the All Access Pass.

A highlight of the reception will be the launch celebration of the second edition of the PDMA Body of Knowledge, BoK, Guidebook for Training and Certification, 2.0. Mingle with passionate product professionals, editors of JPIM, editors of the BoK, and PDMA leadership. Philosophize on innovation, design for life, or anything else brilliant product people magically contemplate or create while existing in the same point in space and time.

Back to the top

Monday Night: Offsite Reception – EPCOT® The Great Hall of China

OFFSITE RECEPTION — EPCOT® The Great Hall of China —$99
Monday, November 4

This reception event is included in the All Access Pass.  

It is not a coincidence that we have chosen China as the EPCOT destination of our Monday Night Conference Reception recognising the importance of all our global affiliates and membership around the world. Network with new contacts and old PDMA friends. Set in motion the conversations and relationships that will continue throughout the year and like many of us, perhaps a lifetime. Valuable business and career connections can be made while enjoying all the amenities of Disney’s legendary hospitality. Travel to China and back in a magical evening and do it with fun product professionals… it doesn’t get much better professionally speaking!

Included in your reception ticket is transportation to and from EPCOT and Hilton, park ticket, and access to the reception.

Back to the top

Special Conference Exclusive!

PDMA Body of Knowledge version 2.0


The PDMA Body of Knowledge, BoK, Guidebook for Training and Certification, at the Competitive Edge: Disruption by Design Conference. Get your hands on the book by ordering your copy for pick-up when you arrive at the conference. A copy of the BoK is included in the NPDP Certification Prep Session Add-on and the All Access Pass.

New Product Development Professional (NPDP) Certification supports an organization’s drive for growth and success from new products through process consistency and discipline in new product development. PDMA Body of Knowledge, Guidebook for Training and Certification is designed to help prepare individuals to earn certification by covering the seven key subject areas of the NPDP exam. The PDMA Body of Knowledge (BOK) — A Guidebook to Training and Certification, combines all preparation materials needed for the revised exam into a single publication.

The seven key subject areas of the NPDP exam and companion PDMA BoK include:

Included in the NPDP Prep Session registration and All Access Pass.

Back to the top


Wednesday Disney Institute: Business Behind the Magic Tour

DISNEY INSTITUTE Business Behind the Magic Tour — $280 — SOLD OUT | Join the Wait List
Wednesday, November 6

At the Walt Disney World® Resort

In addition to creating a magical environment for Guests from around the world, Walt and Roy Disney mastered the art of business. They determined that leadership, service and employee engagement were key concepts that, when considered holistically, would lead to maximum results. Not only have these time-tested core concepts helped establish Disney as one of the world’s leading brands, they have also helped thousands of organizations around the world think differently about they can deliver the long-term results they are capable of delivering.

This is your opportunity to engage experienced Disney professionals and observe key examples from a “living laboratory,” taking You on stage and behind the scenes to explore firsthand how Disney business insights and time-tested methodologies are operationalized to deliver a great customer experience.

This 4-hour tour features concepts and illustrations from the professional development courses offered by Disney Institute and shows how they come to life each day at the Walt Disney World® Resort for Cast Members and Guests. You will explore the following locations:

FLO (Fourth Laundry Operation): Visit a state-of-the-art laundry facility, one of the largest in the world, to see how committed, responsible, inspiring leaders are able to motivate a team to achieve amazing results. (Featuring insight from the core competency of Leadership)

Epcot ® Cast Services: Experience the backstage area from a Cast Member perspective. See how the Walt Disney World® Resort creates a supportive environment for the Cast Members as they prepare to go on stage. Discover the important role backstage areas play in creating a caring environment (Featuring insight from the core competency of Employee Engagement)

Main Street, U.S.A. ®: Take a stroll through this turn-of-the-century walkway inside the Magic Kingdom® Park to better understand how we strive to exceed the expectations of our Guests with our people, place, and process. (Featuring insight from the core competency of Service)

The “Utilidor” System: Journey beneath the Magic Kingdom® Park to visit support systems designed to improve the experiences of Cast Members and Guests alike. Discover how we use simple tools to engage and empower Cast Members to create lasting customer relationships that drive repeat business and customer loyalty. (Featuring insight from the core competencies of Employee Engagement and Service)

Disney Institute core competencies are illustrated throughout the tour, along with how each area successfully implements those concepts.

Participants must be at least 16 years old. There is walking involved, so comfortable shoes are recommended and attire should be suitable for current weather conditions. Closed toe and closed heel footwear is required to enter Central Shops. Actual locations, or the order in which they are presented, are subject to change.

Back to the top